Integrating McDonald's Business, Human Resource, and Staffing Strategies HRC 7561, Week #2, Strategic Staffing Exercise 2, Option 1, Jimmy A. Rios
September 1, 2010
In this case study I will describe McDonald's business strategy and how it differentiates itself from the competition and describe the roots that make the foundations of its competitive advantage. I will uncover how they have aligned their business, human resources and staffing strategies and been successful through a recession. Finally I will discuss some possible talent-related threats that could eat away at McDonald's competitive advantage and answer the question about a high turnover rate in a tight labor market being a problem. I will offer a recommendation based on my research for McDonald's to maintain their competitive edge in the marketplace for the next five years.
Integrating McDonald's Business, Human Resource, and Staffing Strategies
How does a multinational company like McDonald's actually become even stronger and increase sales through one of the worst recessions in history? McDonald’s is built on a foundation that gives it a competitive advantage and a business strategy that is consistent, flexible, and specialized. McDonald's business strategy is the specialization strategy. According to Phillips & Gully (2009), “Businesses pursuing a specialization strategy focus on a narrow market segment or niche- a single product, a particular end use, or buyers with special needs-and pursue either a differentiation or cost-leadership strategy within that market segment. Successful businesses following a specialist strategy know their market segment very well, and often enjoy a high degree of customer loyalty” ( pg. 29, para 5.) McDonald's niche market is people, how do people and their needs and wants become the roots of a company's competitive advantage? Kiran Chetry at CNN had a discussion with the Vice president of strategy and menu at McDonald's...
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