Integrated Marketing Communications
Introduction to Integrated Marketing Communications
An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. This integration affects all firm’s business-to-business, marketing channel, customer-focused, internally directed communications.
Another definition from the American Association and of Advertising Agencies (4As) ; “ a concepts of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines—for example, general advertising, direct response, sales promotion, and public relations—and combines these disciplines to provide clarity, consistency, and maximum communications impact.”
Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.
Reasons for the Growing Importance of IMC,
The move towards integrated marketing communications is one of the most significant marketing developments that occurred during the 1990s, and the shift toward this approach is continuing as we begin the new country. The IMC approach to marketing communications planning and strategy is being adopted by both large and small companies as business-to-business marketers. There are a number of reasons why marketers are adopting IMC approach.
The IMC approach to marketing communications planning and strategy is being adopted by both large and small companies as business-to-business
An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. This integration affects all firm’s business-to-business, marketing channel, customer-focused, internally directed communications.
Another definition from the American Association and of Advertising Agencies (4As) ; “ a concepts of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines—for example, general advertising, direct response, sales promotion, and public relations—and combines these disciplines to provide clarity, consistency, and maximum communications impact.”
Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.
Reasons for the Growing Importance of IMC,
The move towards integrated marketing communications is one of the most significant marketing developments that occurred during the 1990s, and the shift toward this approach is continuing as we begin the new country. The IMC approach to marketing communications planning and strategy is being adopted by both large and small companies as business-to-business marketers. There are a number of reasons why marketers are adopting IMC approach.
The IMC approach to marketing communications planning and strategy is being adopted by both large and small companies as business-to-business