Integrated Marketing Communications

Topics: Advertising, Public relations, Headphones Pages: 5 (1323 words) Published: December 5, 2012
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value. Company introduction

Sennheiser micropheone was created in 1945, Doc. Fritz Sennherser and his seven researchers set up the company. Researchers did research and development workin a small village - Wennebostel, Germany. [pic]

Sennheiser electronic GmbH & Co. KG is a extremely famous brand of personal audio equipment in the world. Its productsinclude headphones, earplugs, telephone receivers, and so on. But headphones and earplugs are the most well-known ones. Sennherser, AKG, Beyerdynamic and Grado are the first four best brands of earphones in the word. Sennheiser is the representative of European style's earphones, the voice style tends to fair and solid but not lacks quality. It is famous for the quality of voice in many years. These years, it gradually pays much attention to products' fashion and tends to attach great importance to the design of the outlook. Sennheiser has complete earphone, earplug productive lines. At present, there are many low cost, low-end Sennheiser earplug and earphone products which are designed and produced by Feng Da Company, but these products are still keep the serious style of Sennheiser. Products

Microphones, headphones, wired microphone and monitoring systems, conference and information technology, products for assistive listening, and aviation headsets.

Sales subsidiaries
France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA.

The successful implementation of the project in China including The Great Hall of the people 3000/5000 Wireless system
Shandong Television station 3000/5000 Wireless system
China National Radio
The central television broadcast of ‘dream of China’
The Spring Festival celebration , CCTV model contest and Many large programs are all using sennheiser 3000/5000 Wireless system. Sponsorship
Sennheiser Communications had a long tradition in the professional and casual PC gaming market. Ever since the launch of the PC 150, Sennheiser Communications has been known for superb sound and excellent wearing comfort. From that time on professional gamers have been using our products and we have worked in close relationship with them to improve our products and develop new ones. In return Sennheiser Communications supports Sport teams and activities all over the world. Spokesman

July22,2009, Hins cheung attend the world famous headphones brand Sennheiser product launch,formal contract becomes the latest global spokesman. [pic] [pic]

CX 680 Sports
Go ahead. Play as hard as you want. The Sennheiser/adidas CX 680 Sports ear canal phones will never slow you down. They will however, ensure a high attenuation of ambient noise and get you focused on both your music and work out. An optimal and secure fit in the ear-canals is assured with Sennheiser's EarFin holding system as well as the different sizes of ear adapters (included in delivery). These earphones have been designed and tested for heavy movement. Their strain relief parts are made of highly-flexible, shock-absorbing material while the cable is Dupont™ Kevlar® reinforced, offering you unmatched strength and durability. Even under the toughest of conditions, e.g. -10 degree celsius, the Sennheiser-adidas CX 680 Sports have been found to function well and maintain their flexibility. Their short cable allows for a hassle-free experience especially when you wear your audio player around your neck or on your arm. However, you may attach the extension cable which comes...
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