Insurance Policies & Consumer Behaviour

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A SUMMER INTERNSHIP REPORT
ON
“STUDY OF CONSUMER’S PERCEPTION ON LIFE INSURANCE POLICIES IN RELIANCE LIFE INSURANCE COMPANY LTD.” IN
RELIANCE LIFE INSURANCE COMPANY LTD.
As partial fulfilment for the award of the degree of
POST GRADUATE DIPLOMA IN MANAGEMENT
(2010-2012)
Submitted By Submitted To
VIVEK DWIVEDI DR. ANURAG MITTAL
Roll No-6230 (COODINATOR)
PGDM 3rd Sem
2010-2012
GURU NANAK INSTITUTE OF MANAGEMENT
Road No.-75 Punjabi Bagh New Delhi-26
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DECLARATION
I hereby declare that this project work done on “STUDY OF CONSUMER’S PERCEPTION ON LIFE INSURANCE POLICIES IN RELIANCE LIFE INSURANCE COMPANY Ltd.” is my work, carried out under the guidance of my faculty guide The results reported in this study are genuine, original and the script is written by me. DATE:

PLACE: (SIGNATURE OF THE STUDENT)
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CERTIFICATE
I Dr. ANURAG MITTAL HEREBY CERTIFY THAT MR. VIVEK DWIVEDI OF PGDM GURU NANAK INSTITUTE OF MANAGEMENT. (SEMESTER III) HAS COMPLETED THE PROJECT ON STUDY OF CONSUMER’S PERCEPTION AND LIFE INSURANCE POLICIES IN RELIANCE LIFE INSURANCE COMPANY LTD.” IN THE ACADEMIC YEAR 2010 – 2012. THE INFORMATION SUBMITTED IS TRUE, ORIGINAL AND AUTHENTIC TO THE BEST OF MY KNOWLEDGE. SIGNATURE OF DIRECTOR SIGNATURE OF PROJECT GUIDE

(Dr.R.P.Singh) (Dr. ANURAG MITTAL)
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ACKNOWLEDGEMENT
A internship report is a result not only of the student who prepared it, but also the combine effort of the faculty guide, staffs and members of the institute where the project is done and most importantly the advisor who gives the final touch. On the successful completion of my internship, I would like to express my heartfelt gratitude to the people without whose help and kind co-operation this work would not have been possible. First and foremost I want to thank The Almighty for blessings with which i was able to complete my work without much difficulty. The compilation of the project is a milestone in the life of the management student and its execution is inevitable with the co-operation of the project guide. I wish to record a deep sense of respect and gratitude to my project guide, Dr.Anurag Mittal for his encouragement to course of my work. It is due to the enduring effort and guidance of my guide that ultimately made it success. I also take this opportunity to express my deep regards and gratitude to the director Dr.R.P.Singh and would like to thank the coordinater of department Dr. ANURAG MITTAL who gave us guidance to take up and pursue the project

I have deep admiration for my teachers at for nurturing my interest in the subject. Their dedication has instilled my faith in academics and has continued to inspire me. Last but not the least love, care and support of parents, sibling and friends is indeed valuable. Finally, I thank to one and all, who helped me directly or indirectly in completing the internship. VIVEK DWIVEDI

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CONTENTS
S.No.
Particulars
Page No.
1
List of Figures and Tables
I
Chapter No.
1
Introduction
1-13
2
Research Methodology
14-19
3
Data Analysis
20-29
4
Findings and Conclusions
30-32
5
Recommendations/Suggestions
33-35
6
Limitations
36-37
Bibliography
39
Annexure
40-43
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LIST OF FIGURES AND TABLES
Fig. and Table No.
Particulars
Page No.
1
Awareness of consumers
21
2
Purpose for buying an insurance policy
21-22
3
Amount of money want to invest
22-23
4
Buying behaviour influenced by
23
5
Company in which you believe
24
6
Way to pay the premium
25
7
Mode to pay the premium
25-26
8
Plans which consumers want
26-27
9
Satisfaction level with return
27-28
10
Reasons for not taking policy
28-29
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CHAPTER No. 1
INTRODUCTION
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1.1 Company Profile:
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance – Anil Dhirubhai Ambani Group. Reliance Capital is one of India‟s leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in...
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