Insurance in 2020
INSURANCE 2020 – THE PATH AHEAD
Introduction
Insurance is a social device which help the public to transfer the risk which is integrated part of the human life. It’s been years this term called insurance generated. Now one of the most emerging and greening sector in India is insurance. The needs and preference of a customer is changing day by day. The people are more aware about the need for diverting the risk to a third party by taking insurance. They also consider insurance as an investment. Now day’s insurance companies are following certain marketing strategies. It includes understanding needs and preference of the customers by conducting marketing research and customizing the products and services to the benefit of the society. The companies follow different retail and wholesale distribution channels to reach the customers. Agents, Bancassurance, Brokers and others are some of the distribution channels which prevail in the current market. This paper talks about considering the current facts and features of insurance sector in India, what will be the insurance scenario in 2020. It also talks about upcoming marketing strategies and distribution channels in 2020.
Objectives of the study
• Primary Objectives o Identify the major changes in the Indian insurance sector on a road to 2020 • Secondary Objectives o Analyze the consumer perception of insurance how it can be tackled by the insurance companies in the upcoming future o Identify the future marketing strategies of insurance as a business in 2020 o Identify the distribution channels of insurance in 2020 and how the features are differentiated themselves from the current distribution channels
Research Methodology Descriptive research method is followed in this study
Change in Indian insurance industry by 2020
Indian insurance is expected to be going through a significant change of 70% as per the survey conducted by IBM insurance 2020
Introduction
Insurance is a social device which help the public to transfer the risk which is integrated part of the human life. It’s been years this term called insurance generated. Now one of the most emerging and greening sector in India is insurance. The needs and preference of a customer is changing day by day. The people are more aware about the need for diverting the risk to a third party by taking insurance. They also consider insurance as an investment. Now day’s insurance companies are following certain marketing strategies. It includes understanding needs and preference of the customers by conducting marketing research and customizing the products and services to the benefit of the society. The companies follow different retail and wholesale distribution channels to reach the customers. Agents, Bancassurance, Brokers and others are some of the distribution channels which prevail in the current market. This paper talks about considering the current facts and features of insurance sector in India, what will be the insurance scenario in 2020. It also talks about upcoming marketing strategies and distribution channels in 2020.
Objectives of the study
• Primary Objectives o Identify the major changes in the Indian insurance sector on a road to 2020 • Secondary Objectives o Analyze the consumer perception of insurance how it can be tackled by the insurance companies in the upcoming future o Identify the future marketing strategies of insurance as a business in 2020 o Identify the distribution channels of insurance in 2020 and how the features are differentiated themselves from the current distribution channels
Research Methodology Descriptive research method is followed in this study
Change in Indian insurance industry by 2020
Indian insurance is expected to be going through a significant change of 70% as per the survey conducted by IBM insurance 2020
References: • Insurance 2020 - Insurance beyond old models by IBM • Ceres report ‘From risk to opportunity’ 2008 by Evan mills [pic]