Inorbit Malad

Topics: Shopping mall, Retailing, Mumbai Pages: 8 (2401 words) Published: March 30, 2011
Inorbit Mall
Date of LaunchFebruary 2004
Total Area500,000 sq.ft
No. of Stores120
No. of FloorsGround + 2 Floors
Timing11:00 to 23:00
Target Segment SEC A and B
Location Analysis
Inorbit mall is located at Malad (West), the western suburb of Mumbai.. At present, Various residential and commercial buildings have sprung up especially in Lokhandwala, Millat Nagar ,Oshiwara , Goregaon and Malad.. The nearest station is Goregaon and Malad. The mall is well connected by road and rail and has a high visibility. According to our study, the location is perfect as the Western suburbs

a) Are highly populated
b) Have high propensity to spend
c) Do not have many shopping zones
d) 60% of the catchment has travelled abroad and around 60 % have vehicles (data by Mr.Arjun, Store Manager of Arrow Store) Footfall analysis
Inorbit Malad commands one of the highest footfalls in Mumbai. The footfall in weekdays is between 60,000 and 65,000. During weekends, the footfalls can go upto 1,20,000. The footfalls are at its highest during the sale period . The footfalls are its highest on December owing to the holiday period. The Arrow store in the mall has a footfall of 30 per day during weekdays and 100 per day during weekends and Holidays

Catchment area

The primary catchment area of Inorbit is from Malad to Jogeshwari. The secondary catchment area includes the area from Lokhandwala to Kandivali. The tertiary area is from Borivali to Vile Parle.75 % of the total footfalls are from the primary and secondary catchment area. Design and traffic flow

The first two levels are dedicated to retail while the upper floors are devoted to leisure and entertainment. There are 4 elevators, 5 escalators for vertical movement of visitors and 2 numbers of freight lifts with separate access for loading and unloading materials. There is a 15-feet corridor which helps in maintaining a free-flow of shoppers and provides easy access to the stores. The Mall is accessible by ramps at all entrances, thereby making it accessible to physically challenged persons. There are three entry points, one each from the two anchor stores and another entry directly to the mall atrium. With three entry points, traffic management within the mall is better organised. The Mall is equipped with adequate escalators, lifts and smoke detectors that are connected to the Integrated Buildings Management System. Landscaped Gardens are present in both the front and rear areas. The interior design is designed by world class International interior designer M/s BentelPublic direction signages are provided on all the floors. Every floor is provided with floor map showing the fire exits. For guiding, the public help desks are provided at entry and exit points. The entry of the Mall is fully equipped with metal detector including carry luggage. Public address system is provided. Tenant portfolio

The mall has 120 stores which ranges from Clothes to Toys, Candies to FMCG and accessories to Games. Shoppers Stop and Lifestyle are the two anchor stores in the Mall at the two corners of the mall. Mr.Pradeep Lalchandani, Store manager of Blue Tonic stated that Inorbit Malad has a strong tenant portfolio and a very organized zoning mix. He also told that the mall is designed in such a way that it attracts both serious and impulse buyer. The stores are given at 33 months lease period and 10 months rent is paid in advance. The mall follows a profit sharing model with all the retailers. There is a wide disparity between the rents paid by different retailers depending on * Location of the store (commands high rent if near escalator, elevator or near the entrance) * Old and new tenants

The Arrow store pays a very low 50,000 rent for an area of 700 sq.ft, which enumerates into Rs.72/sq.ft. The reason, as told by the Mr. Arjun, Store Manager of Arrow, is because they are one of the first tenants in the mall. All the stores which are...
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