Innovative Strategies for Traditional Stores Amid Retail Boom
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INNOVATIVE STRATEGIES FOR TRADITIONAL STORES AMID RETAIL BOOM.
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By: Er.Purabee Purnasha Mishra
Retail consultant
AB ST RA CT; “I shop weekly”, A statement by a customer while I asked him this question in Shopper stop, Mulund, Mumbai during a project Consumer behavior in the catchments analysis. There was a series of questions in my mind, what do you shop? Is it day to day house hold shopping bread and butter,, he smiled and told,, No check my first citizen card I shop from Shopper stop only that too lifestyle products. Now To work further on it question 2…. Is today’s shopper rich? No but he has a reason to shop it can be fast life and less involvement in family and so he enjoys shopping to coin this it can be “Shoppertainment”. This is absent in traditional stores so it works on face value and location. But a successful store needs high-end service to cater to “Shoppertainment”. And which will generate a strong customer database. Volume of business and customer database are interdependent. Innovation is a change in thought process for doing something or the useful application of new inventions and discoveries. So a Traditional retailer can use innovative strategies in the following: A traditional store lacks a Proper layout, Proper category adjacencies, Merchandising solution, Proper fixtures, Plano gram, Information and technology and thorough training of the employees.
www.jsconsulting.in purabeemishra@gmail.com Call me @ 9778773835
( Word to PDF Converter - Unregistered ) http://www.Word-to-PDF-Converter.net When we talk about innovation in Retail it is no rocket science it is Plano Gram that is planning each gram of the store, which can be worked manually as the traditional stores and small and with expansion software, is used. To show a small example of improper display
The above
INNOVATIVE STRATEGIES FOR TRADITIONAL STORES AMID RETAIL BOOM.
( Word to PDF Converter - Unregistered ) http://www.Word-to-PDF-Converter.net
By: Er.Purabee Purnasha Mishra
Retail consultant
AB ST RA CT; “I shop weekly”, A statement by a customer while I asked him this question in Shopper stop, Mulund, Mumbai during a project Consumer behavior in the catchments analysis. There was a series of questions in my mind, what do you shop? Is it day to day house hold shopping bread and butter,, he smiled and told,, No check my first citizen card I shop from Shopper stop only that too lifestyle products. Now To work further on it question 2…. Is today’s shopper rich? No but he has a reason to shop it can be fast life and less involvement in family and so he enjoys shopping to coin this it can be “Shoppertainment”. This is absent in traditional stores so it works on face value and location. But a successful store needs high-end service to cater to “Shoppertainment”. And which will generate a strong customer database. Volume of business and customer database are interdependent. Innovation is a change in thought process for doing something or the useful application of new inventions and discoveries. So a Traditional retailer can use innovative strategies in the following: A traditional store lacks a Proper layout, Proper category adjacencies, Merchandising solution, Proper fixtures, Plano gram, Information and technology and thorough training of the employees.
www.jsconsulting.in purabeemishra@gmail.com Call me @ 9778773835
( Word to PDF Converter - Unregistered ) http://www.Word-to-PDF-Converter.net When we talk about innovation in Retail it is no rocket science it is Plano Gram that is planning each gram of the store, which can be worked manually as the traditional stores and small and with expansion software, is used. To show a small example of improper display
The above