In this current state of the economy, it is important for businesses to make the necessary changes to stay in business and also remain competitive. With this being said, companies like the United States Postal Service must make the strides necessary to stay in the mailing business to compete with the likes of Fed EX and UPS. Throughout the course of this paper, we will identify and discuss the four basic phases of the innovative process and how we will apply the innovative process to change the USPS. We will also identify the appropriate tools and techniques to be used in this process, explain why they were selected, and finally discuss how we will measure our results and what steps the USPS will take to ensure continuous improvement. Four Basic Phases of the Innovation Process/ Applying the Process to Change USPS The innovation process is very important in order to improve the product or services. The first phase in the innovation process is the intuitive style. This style relies on the past and past experiences to help make decisions in the future. The second phase is the innovative style. This style is a systematic way of problem solving that uses data to make the decisions. The third phase is the imaginative style. This style is more artistic that contains the ability to visualize opportunities in the future. The fourth phase is the inspirational style, which concentrates on social changes and includes a person devoting his or her time to a project until its completion. The United States Postal Service can the intuitive phase of innovation to improve their services by review the information from past operations and how they were received by the public. Currently, one of the services that the USPS offers a flat rate box meaning that no matter the weight of the package as long as it fits in the box. By studying the information and the data that the USPS is receiving from the flat rate box campaign, the organization will be able to develop...
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