Innovation Report - Coca Cola

Topics: Coca-Cola, Soft drink, The Coca-Cola Company Pages: 4 (1468 words) Published: November 17, 2010
In Atlanta, Georgia, on May 8, 1886, a local pharmacist Dr. John Stith Pemberton invented the formula for a syrup that would later be called Coca-Cola, (The Coca-Cola Company©, 2007).The syrup was originally sold as a refreshment, in the soda fountain in Jacob’s Pharmacy, a local pharmacy down the street from Dr. Pemberton’s laboratory. This syrup later became one of the five most popular carbonated drinks in the world, (The Coca-Cola Company©, 2007). The main reasons for the success of Coca-Cola’s are their product development and innovative advertising campaigns. Their advertising has made such an impact on our society that brand recognition is universal and almost every human being on earth knows the taste of Coca-Cola taste.

In 1886, the local government in Atlanta, instated a prohibition law that persuaded Dr. Pemberton to change the formula for his famous nerve tonic, stimulant and headache remedy, “Pemberton’s French Wine Coca”. This syrup was being sold by almost every pharmacy in Atlanta because of its powers to cure headache and make you feel good. The reason “Pemberton’s French Wine Coca,” syrup possessed these powers, is that it contained substances from coca plant, which you obtain cocaine from, and cola nuts, which contain a substance similar to caffeine, (Ament, 2007). When Dr. Pemberton had let Jacob’s Pharmacy sample his syrup they decided to add carbonated water to make it more refreshing. The response from the people tasting the new carbonated syrup was “Delicious and Refreshing”, a theme that still echoes today. The as yet unnamed carbonated syrup started to be sold in the pharmacy’s soda fountain for five cents a glass. It was only when Dr. Pemberton’s partner and bookkeeper suggested the name Coca-Cola because “the two Cs would look well in advertising”, a new famous trademark was born, (The Coca-Cola Company©, 2007).

The sale of Coca-Cola started as a five cents drink from soda fountains, but the consumers wanted something more. In...
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