Innovation and Changes

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Now a day, innovation and change is very important for organizations. Innovation and change are applied in many companies in the world. Innovation is a successful implementation of creative ideas in organization to improve products and services. Change is a difference in the form, quality or condition of an organization over time (Williams & McWilliams 2010). The purpose of this essay is to explain us the compare (differences) and contrast (similarities) between innovation and change. This is also including to identify something has changed in our campus or university in this semester and example of innovation and change. The differences are between innovation and change. There is a growing understanding that innovation is a structured practice and process that precedes change. Whereas change is the end resulted, the product of innovation (D'Marco n.d). Innovation is the successful of applying the creative ideas on the organization in order to make the organization more progress and effective (Williams & McWilliams 2010), while change is a function that promotes change and the opposing forces that slow or resist change (Williams & McWilliams 2010). Thus, one of the difference of innovation and change is, innovation put a new creativity or ideas in its application business, while change modifying the method in business. However, they are also having different characteristic. Basically, there are three main types of innovation in the company which are process of innovation, product innovation and market innovation. Firstly is process innovation is important in way to offer the essence products. Secondly are product innovation reserves a good way to produce profits. Every product must be improved to make a good benefit market. Thirdly is market innovation should be improved by the mix target markets and also depends on goods of the markets. Whereas change has two main types in the company there are planned change and unplanned change. First, planned...
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