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Innovation and Change Management

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Innovation and Change Management
| Companies that successfully innovate also successfully manage change | INNOVATION & CHANGE MANAGEMENT MHN221935-12-A |

Malgorzata Glowacka S0915718
International Tourism & Hospitality Enterprise |

Innovation and change management have been and continues to be an important study on a number of levels. It plays significant part in economic growth as well as it is vital for firms’ survival and development. New ideas, new approaches and new products become critical guidelines in organisational strategy, especially for managers and business leaders. According to The Boston Consulting Group (2010) employers’ ranked innovation as a strategic priority with 26% citing it as a top priority and a further 45% ranking it as a top-three priority. Organisations such as Apple or Google adapted this tactic and thanks to their right management of change, now are recognized as one of the most revolutionizing and prosperous companies in the world (Business Week, 2010). It proves that successfully innovating companies are the winners and they play major role in industry market. Therefore, this essay aims to critically evaluate the connection between innovation and change management.

The term of innovation is hard to define as it can mean different things for different people. According to Druker (1985) innovation is the specific tool of entrepreneurs, the means by which they exploit changes as an opportunity. West and Farr (1990) pointed out that organizational innovation can be characterized as a tangible product, process or procedure within company and something what is new to the social setting within which it is introduced although not necessarily new to the individual introducing it. They also exanimated innovation being more intentional rather than accidental, mainly aimed at producing benefit to the organization.
Traditional categorizations of innovations divide them into four types (Tidd and Bessant, 2010, Fig1):
-product



References: Anderson, D., Ackerman Anderson, L., 2001. Beyond Change Management: Advanced Strategies for Today 's Transformational Leaders. USA: Jossey-Bass/Pfeiffer Drucker, P Gallouj, F., Weinstein, O., 1997 Grundy, T., 1993 Harsh, P., 2011 Hughes, M., 2006 King, N., Anderson, N., 2002 Isaacson, W., 2012 Pettigrew, A.M., 1987 Rayna, T., Striukova, L., 2009 Tidd, J., Bessant, J., 2011 The Boston Consulting Group, 2010 The Business Week, 2010 West, M.A. and Farr, J.L., 1990. Innovation at work. In: Innovation and Creativity at Work: Psychological and Organizational Strategies. UK: Chichster Williams, Ch., 2006. Management. Canada: Thomson South-Western

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