Initial Capital Investment
Before investing any amount of capital into a business, organisation or idea, It is crucial that research is conducted into the market and the market share of the business. From this, an estimation can be gained if it is a wise idea and what the possible return maybe.
The initial capital investment must be sufficient to cover all costs of the setting up, opening and running of the business until the business is making enough income from sales and services to aide or cover all costs of running of the business.
The first main expenditure the business will occur is Capital expenditure; this includes purchase of land and buildings to be used for the business over several years, and purchases of fixtures and fittings, computers, software and equipment that will be beneficial to the business over periods in excess of one year.
It is important that Mr Myne, appreciates that the points of this type of expenditure is to generate extra profit for the business. If the expenditure does not contribute to generate to business profitability it should not be made. Sometime it is not easy to see the connection; how form example buying specific software or equipment can contribute to the profitability factor, so all factors should be addressed before discarding a purchase or change.
Capital Cost Analysis:
£ 250 000
Building Cost ((Rent)office operating premises):
£ 120 per week excluding bills
£ 120 * 52 = £6240 per year
Bills including (gas, electricity, telephone):
£ 2000 per year
Fixtures and fittings (desk tables chairs lights etc):
Computer, Hardware and Software inc licences :
Advertising (News paper, Web Site, PC Magazines, Flyers) : £ 2000
Wages (9 members of staff): 1 x Database Designer Manager: (£ 22,000 pa)
3 x Head database designer: (3x £ 19,000 pa)
4 x Assistant designers: (4x £16,000 pa)
1 x Receptionist: (£12,000 pa) each
Total Wager per year: £ 155,000
Total operating costs per year £ 178,240
Return on Capital
The fitness club should see substantial gains, in the return on capital of the implemented computer system. The system will automatically show when a member is required to pay for their membership again. This will significantly help the fitness clubs cash flow. This is because this should ensure that payments are made on time and are off the correct amount.
The implemented computer system will help with the access that the members have to enter the gym. This is because, there will be different types of membership, dictating what times you can visit the gym and the areas you are allowed to enter. The swipe card system will ensure that this happens, preventing members paying for the basic package and having access to the full higher priced package.
The system will also allow for the analysis of customer levels. From the number of members that have swiped into the gym, it will be easy to view the busy periods during the days, weeks and months. This will help the fitness club plan it's staffing levels, to ensure that they are not over or under staffed. Also, customer levels can be viewed, if the fitness decides to run special promotions on certain days. This will allow the club to see, which promotions work and which don't.
With the computer system, holding a record of all members details on a database, correspondents will be able to be sent out to customers very easily. This will include information on payments and promotions.
The new system will also be an effective time saving tool. Instead of staff having to search through large amounts of paperwork to find specific information, they can easily accessed at the click of a button. For example if a customer calls requesting to book a place on one of the fitness classes, the assistant will be able to reserve the place if there is a place available. This will...
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