Specific Purpose: to inform my audience about the lesser known beer companies in the United States
Thesis Statement: Although there are many beer companies advertised in magazines and on television, there are also many companies that people have no idea about.
Hook As of May 22, 2012 there are 1,989 breweries in the U.S. This includes both craft and large non-craft breweries. Of that only 21 of them are large non-craft breweries, this is your more well known beers. Craft surpassed volume share grew 5% in 2011 and continues to gain while large brewer volumes are in decline. This basically means that the more local and unknown brewed beers are selling better than those of the mainstream commercial beers. Theses statistics may be surprising to you but it should also tell you there is more out there than you realize. Relevancy The three main companies I am going to talk about today are New Belgium Brewing which is located in St. Louis, Flying Dog Brewery which is located in Maryland, and lastly Rogue Ales Brewery located in Portland. Credibility I have been a big fan and follower of these brewers and there beer for a while now, and in my opinion its some of the most delicious beer i have ever consumed and I think if i can spread the word a lot more people may get to enjoy them. Thesis Although there are many beer companies advertised in magazines and on television, there are also many companies that people have no idea about. Preview The unknown brewers of America dedicate themselves to putting out quality product that will bring people who share the interest of good beer together. They achieve this by opening up all different kinds of breweries. There are Brewpubs which are the combination of a brewery and a restaurant, Microbreweries which are breweries that produce a limited amount of beer, and then there is a Craft Brewery which is usually a small independent and traditional brewery. Connective Another...