Attitudes and Behaviors
Communication is something that is incorporated in our everyday lives. We often times don’t realize how we are communicating with others or how we use communication to get what we want or need. For quite some time now the art of persuasion has caught the attention of many scholars, psychologist and even the common man and is perhaps the oldest study in communication dating back to over 2,000 years to Aristotle. Persuasion is known as the human incentive to influence and be influenced. We will observe how we use persuasion to alter one another’s attitudes and behaviors along with its components. Communication has been around since the beginning of time, we have been using it from the start of mankind and will continue to use it till the end of time; it will always be a vital part of our lives. It can be quite difficult to define what communication really is; Devito stated “communication is the process or act of transmitting a message from a sender to a receiver…”(Heath and Bryant 46). We often times don’t realize how we use communication to finalize a business deal, express our feelings to our spouse or significant other or even persuade our best friend to get on that scary roller coaster ride. Devito has defined persuasion as "The process of influencing attitudes and behaviors." In order to use persuasion effectively we must manipulate the circumstance to get our desired effect or in some way influence the other individual to alter their attitude on the subject matter and in turn effect their behavior to what is desired. This can even be seen in advertisements; the consumer sees a nice ad and forms an attitude about the product or service being advertised, then they make a decision based on the attitude they formed by the advertisement on how to behave or proceed from there. They may or may not choose to buy the product or service based on their attitude towards the product or service. Attitude and behavior directly influence one another...
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