NB: 1) There are two major case studies in paper.
2) Each case study is of 40 mark each
3) Solve the questions given below the case study
4) Be analytical in your approach.
Google.Com — The World’s Number One
Internet Search Engine
“A profitable dot.com is a rare thing. For one founded only in late 1998, and - ivorse - a dotcom that includes advertising as one half of its business plan, Google’s progress is a feat. But then it could be argued that Google has been flying in the face of conventional wisdom since its launch.” - Neil McIntosh, ‘Seeking Search Engine Perfection,’ (The Guardian), January 2002.
“Google had not had a single print or television advertisement so far and most people felt that when it was launched there was not a market for another search engine. But with all other search engines developing into portals, Google stuck to the basics and now it is better than every other search engine.” - Matthew Ragas, Consultant, ‘The Cult Runs Deep,’ (The Economic Times), March 2003.
THE MOST PREFERRED SEARCH ENGINE’
In early 2003. Googlc.com (Google). the California (US) based company Google Inc.’s search engine, was named the ‘Best Search Engine’ by Pandecta magazine. Google also received the ‘Outstanding Search Service’ award by Search Engine Watch.2 The Search Engine Watch newsletter claimed that Google was the most heavily used search site by Internet browsers. These developments were not a major surprise for Google, which had received many such awards and recognitions since its inception in 1998 (Refer Exhibit I).
Google was preferred by millions of browsers over search engines such as Alta Vista, Infoseek, Netscape and Lycos. Not only did Google rank much higher than other search engines in terms of efficiency and effectiveness, it also scored over others in terms of layout due to its uncluttered look (Refer Exhibit II for a comparison of popular search engines). Google searched more than three billion web pages and processed more than 200 million search requests every day. The search engine could search for every possible file type on the World Wide Web, in 36 languages and provided interface in 86 languages.
The fact that Google had become a household name (reportedly, even a generic term for search engines) without even spending a penny on print/television advertisements or online banners was regarded as a commendable achievement, Its success was largely attributed to its constant focus on providing the best search services online, both in terms of speed as well as accuracy. Larry Page (Larry), CEO and co-founder of Google commented. ‘It is through our maniac pursuit to offer only the best technology and search experience that Google has earned its reputation.” _________________________________
1A search engine is an Internet based utility that helps surfers search for specified keywords by displaying a list of documents (web pages) on the World Wide Web that contain those keywords. Different search engines use their on proprietary software to provide faster, more accurate and meaningful search results to their users. Most popular search engines, such as Google and Alta Vista, are free-to-use.
2Pandecta is a monthly c-business magazine for Internet entrepreneurs. Search Engine Watch is a leading Internet technical guide for web developers and search engine users.
BACKGROUND NOTE ____________
The founders of Google. Lam Page (Larry) and Sergey Brin (Sergey) graduated in computer science from Stanford University in 1995. By January 1996, the duo began working on extending their summer project work on a search engine. They wanted to develop a technology that would retrieve a relevant set of data from a massive database of information. They named their search engine ‘BackRub’ because of its ability to identify and analyze ‘back links’ that pointed to a given website. Larry began creating a new kind of server3...