One source of technology that Marketing companies use is called Customer Relationship Management Systems. For many corporate senior executives Customer Relationship Management has introduced itself in their boardroom meetings with mixed reviews-initially appearing to be a great opportunity to increase efficiency, revenues, and profitability, as well as providing a process for getting to know the customer better. Software companies and consultants have communicated with both large and small companies about using the CRM strategy. They have also made it clear that if they didn't jump on the bandwagon they would loose out a great deal to their competitors who are more open to new corporate practices. CRM is a great asset to use with business-to-business and business-to-consumer relationships. However while the systems are being purchased by companies they are wither not using it to the best of it's ability or the companies are not properly implementing the CRM system, which in turn is a waste of the company invested time, effort, and most important money.
Companies so often purchase CRM technology in the name of Customer Service but they tend to forget the customer, using the application for internal uses. They fail to realize that the focus must always... [continues]
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(2007, 04). Information Technology. StudyMode.com. Retrieved 04, 2007, from http://www.studymode.com/essays/Information-Technology-112307.html
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