Information Systems Supporting Business Processes

Topics: Marketing, Information system, Customer relationship management Pages: 2 (518 words) Published: February 6, 2012
Information Systems Supporting Business Processes
University of Phoenix
October 18, 2010

Information Systems Supporting Business Processes

Information systems are essential for sustaining the functions in a business organization. How well a company chooses suitable information systems can make the distinction between a mediocrity and superiority. This paper will identify information systems, describe how they support business organizations, and discuss their strengths and weaknesses. Indentifying Information Systems

Information systems are put into operation within organizations with the intention of improving the effectiveness and competency of that organization. Capabilities of the information system and characteristics of the organization, people, and implementation methodologies collectively establish the magnitude to which that idea is achieved. A long-standing ambition for information systems is to automate any area of the enterprise or economy where a task may be accomplished by a computer system as well as by a person. When such automation cannot be attained, information systems nonetheless are utilized to support personnel and executives in making effective decisions about the business. An example of the components that may comprise an information system is presented in Figure 1 below. Figure 1

Information System Support
For a local business-to-business (B2B), high-end telemarketing firm, as in any business organization, data is the most important thing. The critical goal of data is to present useful, precise information in support of knowledge. The objective for the B2B telemarketing firm is to unite one business (the client with a service, product or solution) to another business (the prospect with a pain or a need). The telemarketing firm developed a web-based proprietary application similar to a common Customer Relationship Management (CRM) application. The proprietary application acts as an interface...
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