[Accessed 09 November 2006]
In 1994, Brady launched its first web page. Even though at this time, the web content was pretty basic, that was the first step in the e-business world. From being a brick and mortar business, Brady moved to a Bricks-and-clicks business strategy, also known as click-and-mortar. Integrating both offline and online presence was the beginning of a new era for the large American company. Today, Brady has become a reference in the E-commerce world.
Not only has the company managed to commit its distributors and suppliers to invest in the new technology but it enables Brady to get closer from the customers and to have a better understanding their needs. Internet is definitely powerful in data mining.
The use of that new technology completely changed the face of the company. Moving to e-business enabled the company to explore a large range of possibilities. By using internet as a preferential tool, Brady managed to develop the best organization to reach success. Internet made it possible for Brady as well as other online companies to increase the company's distribution possibilities by creating new channels thanks to the World Wide Web. Of course the implementation this innovation required organization but it also enabled the company to perform better in term of sales profit over the past years.
Let's a have a closer look at the company strategy move and let's try to understand what kind of improvements keep leading the company towards success.
According to Osterwalder, Pigneur and Tucci(2005), a... [continues]
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(2006, 11). Information System Brady Case. StudyMode.com. Retrieved 11, 2006, from http://www.studymode.com/essays/Information-System-Brady-Case-101082.html
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