Influence of Media to Society

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Influence of Media to Society

By | May 2008
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The Influence of Media to Society

Media, the name alone to everyone seems all too familiar, however the meaning and purpose of the word is understood differently amongst people. For ages media has been a key source for knowing what is happening throughout the world. As time evolved the speed in which media information becomes available has increased dramatically, but the quality of media is one to question. In Walter Lippman’s “The World Outside and the Pictures in Our Heads,” he discusses the changes in media, as well as providing in his terms the role media play’s and the role media needs to play in order to function properly. The writer argues that what people think and what the real environment around them is tends to be two different pictures. Thus, the writer provides his conclusion to solving this problem. In this essay I will argue that even through Lippman’s conclusion, a solid solution to the problem media plays will still obtainable.

Lippman begins his article by referencing to earlier times in history when information wasn’t shared at a rapid pace. At this point he notes the importance the mind played in creating the events that happened in the world. Without information being rapidly supplied to someone, it was up to one to in turn “believe” what they want to be the true picture. From this Lippman turns to another key in media, the symbolism of public opinion, in which he notes is easily manipulated during insecure times in the world, such as war. During such times as war, the symbols become subject to “check, comparison, and argument.” With this come his three key factors analyzing public opinion, the scene of action, the human reaction to the scene, and the response to the scene imagined. Through providing an example of a misinterpreted scenario of a wartime event, we are able to understand the consequences and large effects that can come with wrong information. Drawing up a problem media brings by inventing ways to see things the naked eye...
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