Influence of Management Style on Creative Firms

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Contents
Contents2
Introduction3
Section One4
Management styles in creative firms4
Section Two6
Benefits and reasons of having a suitable management style6
Section Three8
Alternatives and comparisons8
Conclusion10
Reference Page11

Introduction
By the definition from the book written by Howkins (2001), creative economy includes advertising, architecture, art, crafts, design, fashion, film, music, performing art, publishing, research and development, software, toys and games, television and radio, and video games. Nowadays, creative industries have become an important economic role in many developed countries, for example, America, United Kingdom, Canada, Japan and Hong Kong. Take United Kingdom as an example, department for culture, media and sport (DCMS, 2010, p.6-8) states that the creative industries contributed 5.6% to Gross Value Added (GVA) in 2008, excluding Crafts. In addition, DCMS also lists that creative industries provided 2.3 million jobs in the summer quarter of 2010 in Great Britain. Last but not least, creative industries exported 17.3 billion services in 2008. Based on the statistics above, it shows that creative industries have a great contribution in British economy. Since creative industries are becoming more and more critical in a mature economy, it is fascinating to figure out what essential factors can lead creative firms to be successful. As a result, I decided to evaluate the factors that influence the management style for a creative firm since I am interested in business management and it would benefit my future studies in university This essay is mainly concentrated on the management style using in creative industries, the benefits of the management styles, and evaluating the connection between the successes and particular management style. This essay is divided into three sections. Firstly, the management styles using in creative industries will be stated and discussed, the aim of this section is to find out the management styles in modern economy and hence, can be studied deeply in the section two. In section two, the benefits and the reasons of using a particular management style in the creative industries will be evaluated. The idea of this section is to work out the influence of management style on creative firms. Finally, in section three, alternatives of management styles and comparisons will be commented. In this section, different management styles can be compared; therefore the pros and cons can be accounted.

Section One
Management styles in creative firms
In order to analyze the role of management in a creative firm, I am going to provide several management styles in some famous creative firms. By understanding the intermediates of the management styles, the importance of management for a creative firm can be figured out. In addition, we are going to go through some successful creative firms in the world for evaluating the elements of their successes, and try to make a connection between the achievements and the critical management styles. Media is the first example I am going to discuss. Howkins (2001) mentions that, media belong to the sort of creative economy. So the management style using in a media company does reflect the function of management style in creative firms. Bilton (2007, pp. 67-69) states that in 2000, there was a huge change of management style at the British Broadcasting Corporation (BBC). Before the succession attempted by Greg Dyke, there was a straight management style in the BBC by the pervious director general, John Birt. Bilton (2007) claims the management of Birt as old fashion since the structure in the BBC was a tall organization structure before 2000, which means that the management structure within the BBC was a tall hierarchy. Decision-making was from the top of the board of directors down to the employees. In addition, Bilton states that there was a “strategic centralization” inside the BBC. It means the board of...
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