Influence of Cultural Differences in Marketing

„ Banking sector in Poland and China” As far as banking sector is concerned, there may be different banking structures, different banking institutions, dependent or independent from government worldwide. In this essay I would like to focus my attention only on banking sector in Poland and China. Why on those countries? Actually, China and Poland really differ not only in their economic background. But I would like to focus only on those differences. Starting with the information that China is right now fastest growing economy worldwide, which is showed even if by great differences in levels of GDP, which in Poland is 514,496€ million , and in China $11.3 trillion and China’s gdp’s annual growth with amount of 9,3% only confirms China’s high level of growth. What is more, China has nearly twice lower level of unemployment than Poland has, which is there 14%. Also the situations of foreign direct investments differ here a lot. We all can agree with the fact, that China as a fastest growing economy in the world is attractive place for foreigners to invest. In year 2011 FDI’s in China amounted to the level of $124.0 billion , which in Poland is only 3,4 billions . Turning to the data that are more connected with banking sector I would like to focus your attention on inflation rate in those two countries within 5 recent years. What is interesting, in year 2008 in China the level of inflation amounted 8% which was twice bigger than in Poland. In following years the level of inflation in China was falling down till the2009 when we had a situation when inflation turned into deflation. Situation started to change in next year and the inflation levels started to increase from the level of 2% at the beginning of 2010. It was rising till the end of year 2011 when amounted to the level of 6 % to start dropping slightly and remain at the level of 2,4 % now. In Poland level of inflation in year 2008 was 4% and was rising over that year to the amount of nearly 5% ,