Influence of America around the world
While I was thinking about subject for my first blog, I happened to turn on TV and tune into some Indian channels. We get Indian channels via satellite and I saw Fear Factor - India on one channel and Boogie Woogie (a realty dance competition show) on the other. For the past two years they have been showing ‘Indian Idol’ a hugely popular show in India, ‘Deal Ya No Deal’ (Deal or no deal) and ‘Business Baazigar’ (similar to NBC’s Apprentice). Few years back the Indian version of ‘Who wants to be a Millionaire’ was a tremendous success in India. It’s amazing how Indians are influenced by Americans in the way they talk, dress, shop and eat and also what they watch on TV, including MTV. Indians now use American phrases, girls wear tank tops (not so common just a few years ago) and young people talk about going to McDonalds, Pizza Hut and night clubs.
I was walking in a mall in Gurgaon, New Delhi just couple of years ago and saw Dockers, L’Oreal and McDonald’s promoting their products. Today’s generation in metro cities want to live an independent life. In many cases these days both husband and wife work and want to have a small family. Things have changed dramatically in the past 10 years.
I started seeing this trend even 10 years ago when Indians starting celebrating Valentine’s Day. Now Mother’s day, Father’s day and Sweetest day are celebrated because Hallmark is there too. With increasing globalization of economy, the presence of multinationals is increasing world-wide. I believe increased communication, TV, Internet and job shift has revolutionized the world. Younger generation world-wide is becoming more mobile and is taking advantage of job opportunities that multinationals offer and slowly transforming culture around the world.
I visited China and Japan last year. It was enlightening to see different culture when I saw Forbidden City and Sensoji Shrine. Later, my friends asked me about what I ate there to...
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