Influence Chinese Health Conscious Consumer on Coca-Cola Company
PT3 F O R M | Faculty of Business StudiesTMA Cover SheetJordan Branch | |
Second□ | First | Semester | 2010 - 2011 | Academic Year | 2□ | 1 | TMA No. | B200A | Course No. |
I. Student Information (to be completed by the student) | Maha Raja Qawass | Student Name | 3 | Section No. | 070459 | Student No. | mahaqawass@hotmail.com | E-Mail |
I hereby certify that the work presented in this TMA is my own and is not copied from any source. | / 10 / 2010 16 | Date of Submission | Maha Qawass | Signature |
Total | Q6 | Q5 | Q4 | Q3 | Q2 | Q1 | Questions | Allocated Marks | | | | | | | 100 | Weight | | | | | | | | | Marks | 100 |
Total Deduction | E-Library | Word Count | Referencing | Presentation | Criteria | Allocated Marks | | | | | | Marks | Deductions | | Student 's Total Mark | |
I. Tutor 's Comments : | Tutor Name Adeeb Al-Omari | …….. / ……. / 2010 | Date Returned | Adeeb Al-Omari | Signature |
INFLUENCE CHINESE HEALTH CONSCIOUS CONSUMER ON COCA-COLA COMPANY
Coca-cola is one of the biggest multinational corporations which globally recognized brand. This recognizable brand helps make Coca-cola the market leader with a market share of 43.7% (The Telegraph, 2010). Globalization created a great variety of distinctive markets for coca-cola through travel, TV, and the Internet. Coca-Cola is now able to market a reasonably uniform product in diverse places such as China. This assay will look at the social factors and in which way the business activities of a large corporation such Coca-cola might influence and influenced the health and lifestyle consciousness of the customer.
It is important to identify the factors that might in turn affect a number of vital variables that are likely to influence on Coca-Cola Company. STEP analysis is merely a framework that categorized environmental influences a Social, Technological, Economic and Political forces.
Social factor
Second□ | First | Semester | 2010 - 2011 | Academic Year | 2□ | 1 | TMA No. | B200A | Course No. |
I. Student Information (to be completed by the student) | Maha Raja Qawass | Student Name | 3 | Section No. | 070459 | Student No. | mahaqawass@hotmail.com | E-Mail |
I hereby certify that the work presented in this TMA is my own and is not copied from any source. | / 10 / 2010 16 | Date of Submission | Maha Qawass | Signature |
Total | Q6 | Q5 | Q4 | Q3 | Q2 | Q1 | Questions | Allocated Marks | | | | | | | 100 | Weight | | | | | | | | | Marks | 100 |
Total Deduction | E-Library | Word Count | Referencing | Presentation | Criteria | Allocated Marks | | | | | | Marks | Deductions | | Student 's Total Mark | |
I. Tutor 's Comments : | Tutor Name Adeeb Al-Omari | …….. / ……. / 2010 | Date Returned | Adeeb Al-Omari | Signature |
INFLUENCE CHINESE HEALTH CONSCIOUS CONSUMER ON COCA-COLA COMPANY
Coca-cola is one of the biggest multinational corporations which globally recognized brand. This recognizable brand helps make Coca-cola the market leader with a market share of 43.7% (The Telegraph, 2010). Globalization created a great variety of distinctive markets for coca-cola through travel, TV, and the Internet. Coca-Cola is now able to market a reasonably uniform product in diverse places such as China. This assay will look at the social factors and in which way the business activities of a large corporation such Coca-cola might influence and influenced the health and lifestyle consciousness of the customer.
It is important to identify the factors that might in turn affect a number of vital variables that are likely to influence on Coca-Cola Company. STEP analysis is merely a framework that categorized environmental influences a Social, Technological, Economic and Political forces.
Social factor
References: China Beverage News, (November 29, 2009) "Coca-cola aims to triple China Sales" Available: http://www.chinabevnews.com/2009/11/coca-cola-aims-to-triple-china-sales.html (Friday, October 12, 2010) Hooper, B http://www.blackwellpublishing.com/content/BPL_Images/Journal_Samples/ASRE1035-7823~24~4~086/086.pdf (Saturday, October 13, 2010) Lucas M