Infant Formula and Nestle Hasincreasing Instances

Topics: Infant formula, Brand management, Brand Pages: 3 (513 words) Published: January 28, 2013

Nestlé is the largest food company in the world. Its headquarters are in Vevey, Switzerland, and its products are sold in about 84 countries, with production centers all around the world. | |

Nestlé offers 8,000 Brands with a wide range of product across a number of the markets, including coffee, Bottle water, Milk shakes and other beverages, Breakfast cereals, infant food, Performance and healthcare nutrition, seasoning, soup and sauce, frozen and refrigerated food, and pet food.


In each of these food ranges, Nestle aims to be the market leader and to provide at least one leading brand for each product line. In this context, the company’s brands and patents are critical. Nestle market their products under six strategic global brands: NESTLE, NESCAFÉ, NESTEA, MAGGI, PURINA and BUITONI.   Local trademarks are also registered to accommodate the diverse cultural nuances around the world.

Vision and Mission:

Nestle has a long established history of carrying out extensive R&D with dedicated Product Technology Centers across the globe. Also an increasing trend has been the licensing-in of innovative technology from external sources and this complements the R&D work being carried out internally.   The legal process for licensing-in technology needs to be carefully managed as the technology itself can become a critical element of Nestle’s products and processes.( 3)

Business Principles

The Nestlé Corporate Business Principles are at the basis of our company’s culture, which has developed over the span of 140 years.Since Henri Nestlé first developed his successful infant cereal “Farine Lactée”, we have built our business on the conviction that to have long-term success for our shareholders, we not only have to comply with all applicable legal requirements and ensure that all our activities are sustainable, but additionally we have to create significant value for society.

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