Industry Report on Maruti Suzuki

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Index
Executive summary…………………………………………………………………1 Why we need industry analysis……………………………………………………..1 Retail Industry………………………………………………………………………2 Key players in the retail industry………………………………………………………..3 Number of retailers in India………………………………………………………...3 Organisational characteristics………………………………………………………3 Retail Sales………………………………………………………………………….5 Government policy………………………………………………………………….5 Porter’s 5 forces analysis...................................................................................…....6 Alternative selling channels………………………………………………………...7 Forecast total retail sales…………………………………………………………....7

Executive summary: -
Industry Analysis is the basis of intelligent strategic planning. It's a systematic process of gathering and analyzing, information about industry on a global and domestic basis. Factors include economics, trends, social and political factors, and changes in technology, and the rate of change. A. T. Kearney has ranked India as a second most attractive retail market after Russia in its Global Retail development Index-2004 report. Retailing in India caught up speed during 2005 with the launch of new format stores, ambitious growth of existing players and opening of glitzy shopping centers, though all overshadowed by the ongoing ambiguity on the status of the Union Government's intention of allowing foreign direct investment (FDI) in retail. With consumer sentiment positive during most of 2005, it led to substantial spending across a number of categories such as consumer durables, clothing and lifestyle, automobiles and telecom products. Why we need industry analysis: -

As a new firm in market, we need a good perspective about the various product classifications or service categories as they relate to industry. We also need to recognize real and possible product substitutes. Finally, we need knowledge about existing and potential competitors. In terms of competition, Industry Analysis helps us determine the true areas in which our firm competes. It defines what we consider to be competition, and it helps us determine key factors for success as we pursue various opportunities. Industry Analysis provides a basis upon which we evaluate and decide about our corporate goals and it helps us develop insight into developing appropriate strategies.

As often as we set goals and plot strategies, we need to evaluate our own strengths and weaknesses. Moreover, if we fail to evaluate our strengths and weaknesses prior to executing various stratagems, we run the risk of failure. A good analysis of the industry helps to identify the information on a global and domestic scale. It is also necessary planning tool for developing solid strategies. We need good foundation of information in order to weed out false assumptions.

Retail Industry: -
Retailing can be a fairly general description for an industry. All businesses that sell goods and services to consumers fall under the umbrella of retailing, but there are several directions we can take from here. For starters there are department stores, discount stores, specialty stores, and even seasonal retailers. Each of these might have their own little quirks; however, for the most part the analysis applies overlaps to all areas of retailing. This section of the industry analysis handbook will try to focus more on general retailers and department stores.

Over the past couple decades there have been sweeping changes in the general retailing business. What was once strictly a made-to-order market for clothing has changed to a ready-to-wear market. Flipping through a catalogue, picking the color, size and type of clothing a person wanted to purchase and then waiting to have it sewn and shipped was standard practice. At the turn of the century some retailers would have a storefront where people could browse, meanwhile new pieces were being sewn or customized in the back rooms.

In some parts of the world the retail business is dominated by smaller...
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