Why we chose this Industry?: The securities brokerage industry is growing at rapid pace both domestically and internationally. The innovation and growth of internet technologies is transforming the industry by fueling improved efficiency, increased trade volume, lower costs, and increasing competition. Other interesting aspects of this industry are M&A activities and an easy access to international investment choices. It would be an interesting and rewarding experience for us to analyze this industry.
Competitors: Major competitors within the industry are:
Merrill Lynch & Co Inc
Lehman Brothers Holdings Inc
The Bear Stearns Companies Inc.
Charles Schwab Corp.
E Trade Financial Corp
Customers: Customers in this industry are individual and institutional investors, mutual fund managers, hedge fund managers, corporations, and governments.
Key Issues: We have identified following key issues that are confronting securities brokerage industry: 1.Transparency and easy access to personal information
2.Privacy in the information age
3.Lack of transparency -Perceived conflict of interest between in-house funds and brokerage business 4.Economic stability
7.Technology and Security
8.Exploding product complexity
Research Resources: We plan to use following data sources for information on and the analysis of this industry: 9.LexisNexis Academic - From CSUN Library research resources 10.Mergent Online - From CSUN Library research resources