Industry Analysis Outline

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Case Assignment 1: Industry Analysis

For the past several weeks we have been examining firms’ environmental contexts. The purpose of this in-depth analysis is to: * understand how to document an industry’s systemic profitability (or loss) rate * understand the forces surrounding the industry (based on Porter analysis) that drive its underlying profitability (or lack thereof) * understand how macro-environmental factors influence the dynamics of the industry * understand how to draw appropriate conclusions from industry level data * understand how to support conclusions with application of Ch 2 theories and data understand how to summarize industry information in an informative way.

Your first case analysis is to analyze an industry to determine its future potential. The format for this assignment is consistent with what you might be expected to do on the job. Often, when you are given an assignment, you must present your findings in a concise memo, documented by exhibits which support your analysis. You then also present your work orally.

DESCRIPTION OF THE PROJECT
Assume you are an analyst (or team of analysts) for a consulting company. As analysts, your boss has asked your team to examine an industry for a client who is considering future investment possibilities. You don’t know what company or companies may be involved or if this is a potential new entrant. You are only asked to provide an evaluation of the industry, its structure, its profitability, attractiveness, opportunities and threats, and future prospects.

DELIVERABLES
1) If you are doing this as an individual written assignment: MEMO submitted to Turnitin. * A business memo addressed to the professor/your boss (no more than 3 typed pages total –double spaced). This deliverable must be submitted to “Turnitin.” Although this is a memo, you should cite sources of factual data and information that is not common knowledge. * At least 2 and no more than 5...
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