-To analyses the project whether it is possible to do or not.
And it can be sub-divided to:
• To review the mineral water industry.
• To facilitate potential entrepreneurs in project identification for investment.
• To study covers various aspects of project concept Technical, Marketing and Financial aspects.
RATIONALE AND SCOPE
Till some three years ago, the value of the organized bottled water market in India was pegged around Rs 150 crore. Today, it has gone up to Rs 500 crore. The people of India were not aware about the water borne diseases and now people are aware and are more conscious.
In India, the per capita bottled water consumption is still quite low - less than five liters a year as compared to the global average of 24 liters. However, the total annual bottled water consumption has risen rapidly in recent times - it has tripled between 1999 and 2004 - from about 1.5 billion liters to five billion liters. The bottled water industry in India is estimated at about Rs 1,000 crore and is growing at 40 per cent. "By 2010, it will reach Rs 4,000 - 5,000 crore with 33 per cent market for natural mineral water.
The change is very much evident. Once a product found mainly at railways stations, mineral water today occupies a place on the shelf in most superstores, grocers and even paanwalas. From a mere 60 towns in the year 1997, it is predicted that mineral water is today available in more than 1000 towns and cities across India. With a compounded annual growth rate of close to 30% over the last decade, the mineral water market has witnessed a large growth in terms of volumes.
Hence the scope of mineral water industry is rising.
The Company in this report shall be manufacturing mineral water and as well as selling it through retail outlets
The company is named ‘REFRESH WATER’.
Where Purity is Health... [continues]
Cite This Essay
(2012, 02). Industry Analysis of Porter Model. StudyMode.com. Retrieved 02, 2012, from http://www.studymode.com/essays/Industry-Analysis-Of-Porter-Model-918379.html
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"Industry Analysis of Porter Model." StudyMode.com. 02, 2012. Accessed 02, 2012. http://www.studymode.com/essays/Industry-Analysis-Of-Porter-Model-918379.html.