Industrial Marketing
MNM2044/201/3/2010
DEPARTMENT OF MARKETING AND RETAIL MANAGEMENT
Industrial Marketing Management
MNM2044 Tutorial Letter 201/2010
Guidelines for answering Assignment 01 and previous examination question
2
MNM2044/201
Contents 1. 2. 3. 4. 1 Introduction Guidelines for answering assignment 01 Previous examination question Concluding remark INTRODUCTION
You are now well on your way with your studies in the 2010 academic year. I trust that you will attempt to do assignment 03 on your own and then compare your answer to the guidelines given in Tutorial Letter 101. Merely reading our guidelines to these assignments will not help you at all in getting to know how to structure an assignment answer and in your preparation for the examination. Compare the guidelines to assignment 01 given below and make sure you understand why you have answered some question incorrectly. The lecturer for this module is Mr Danie Theron. His contact details are as follows: Office: AJH 3-11 Tel: 012 429 8303 Fax: 086 641 5164 E-mail: marketing@unisa.ac.za Please note that you should only contact the lecturer if you have academic enquiries (that is, enquires about the content of the module). The marketing department can be contacted at 012 429 8303. Administrative enquiries concerning fees, receipt of assignments, exam dates, et cetera should be directed to the relevant administrative departments via the call centre at 0861 670 411.
2 Question 1
GUIDELINES FOR ANSWERING ASSIGNMENT 01
The correct answer is option 4. This point is discussed in exhibit 1.2 in the study guide. In business-to-business markets distribution channels tend to be direct, due to the fact that the number of clients are much less than in consumer market, relationships between the marketing firm and the client need to be stronger and the products sometimes necessitate direct delivery. The unique characteristics of the business-to-business marketing firm and the business customer are important material for the
DEPARTMENT OF MARKETING AND RETAIL MANAGEMENT
Industrial Marketing Management
MNM2044 Tutorial Letter 201/2010
Guidelines for answering Assignment 01 and previous examination question
2
MNM2044/201
Contents 1. 2. 3. 4. 1 Introduction Guidelines for answering assignment 01 Previous examination question Concluding remark INTRODUCTION
You are now well on your way with your studies in the 2010 academic year. I trust that you will attempt to do assignment 03 on your own and then compare your answer to the guidelines given in Tutorial Letter 101. Merely reading our guidelines to these assignments will not help you at all in getting to know how to structure an assignment answer and in your preparation for the examination. Compare the guidelines to assignment 01 given below and make sure you understand why you have answered some question incorrectly. The lecturer for this module is Mr Danie Theron. His contact details are as follows: Office: AJH 3-11 Tel: 012 429 8303 Fax: 086 641 5164 E-mail: marketing@unisa.ac.za Please note that you should only contact the lecturer if you have academic enquiries (that is, enquires about the content of the module). The marketing department can be contacted at 012 429 8303. Administrative enquiries concerning fees, receipt of assignments, exam dates, et cetera should be directed to the relevant administrative departments via the call centre at 0861 670 411.
2 Question 1
GUIDELINES FOR ANSWERING ASSIGNMENT 01
The correct answer is option 4. This point is discussed in exhibit 1.2 in the study guide. In business-to-business markets distribution channels tend to be direct, due to the fact that the number of clients are much less than in consumer market, relationships between the marketing firm and the client need to be stronger and the products sometimes necessitate direct delivery. The unique characteristics of the business-to-business marketing firm and the business customer are important material for the