Indoor Soccer Business Plan

Topics: Association football, Retailing, Marketing Pages: 39 (8203 words) Published: October 6, 2013

JC Indoor Soccer Complex
Clayton, NC

Business Plan
Prepared by:

This agreement is to acknowledge that the information provided by xxxxxxx on behalf of JC Soccer in this business plan is unique to this business and confidential; therefore, anyone reading this plan agrees not to disclose any of the information in this business plan without the express written permission of JC Soccer or designee. It is also acknowledged by the reader of this business plan that the information furnished in this plan, other than information that is in the public domain, may cause serious harm or damage to JC Soccer and will be kept in the strictest confidence. Upon request, this document is to be immediately returned to JC Soccer.
Signature _________________________

Name (typed or printed) ____________________________

Date _________________________

1. Introduction to the Business Plan
JC Soccer Complex, will bring the only indoor soccer complex to the fast growing population of Johnston County, NC. JC Soccer will provide two indoor soccer fields, soccer shop, and concessions for all ages young and old too enjoy. Soccer leagues will be available for all ages and fields will be available for rentals, birthdays, and camps. The facility will be located somewhere near the intersection of Interstate 40 and Hwy 42, providing easy access from surrounding towns.

JC Soccer covers many age groups, but our target group to register are kids ages four to twelve, as they will provide the best repeat business opportunity. Our secondary group will be adults ages 24 to 60, as they provide important adult league and nightly use of facility. This group will also be a key target for concessions as beer and food will be a good

JC Soccer will be a corporation owned by several investors. Majority ownership will be held by Scott Stephenson. To get JC Soccer to fruition, an estimated $500,000 will be needed to secure site, building, field prep, inventory, and concessions. Land and building will be financed over a defined period of time. Soccer shop and concession assests will be a secondary cost after initial enrollment numbers are received.

Table of Contents

2. Business Identification4
3. Business Purpose4
4. Description of Business4
5. Market Plan5
a. Target market segmentation5
1. What are the needs?6
2. Who are they?6
3. Where are they?7
4. Characteristics8
5. Attitudes8
6. Class9
b. Market research9
c. Marketing Strategy12
6. Competition13
7. Management14
Staffing needs & requirements16
Equipment needs18
Space needs19
Training needs19
Budget for strategic plan19
8. Business Location & Distribution considerations20
9. Financial Information—Pricing Strategy24
a. Capital requirements25
b. Depreciable assets26
c. Break-even Analysis26
d. Projected income statement26
e. Cash flow projection and analysis26
Expectations, summarization and overall coordination28
A. How does it all tie together28
B. Timing/Critical Dates28
C. Feedback for review/future planning29

2. Business Identification

JC Soccer will be listed as an incorporation. Based on number of investors and recommendations of tax attorney and accountants, JC Soccer will form either an S-Corp or C-Corp.

Attorney will be hired to search name and its use, and will also be used to file incorporation papers with appropriate state and county departments. JC Soccer will operate at a temporary office located at 4299 Elevation Rd. Benson, NC 27504 until appropriate soccer facilities are finished.

3. Business Purpose—Statement of Purpose: Why are you presenting this business plan? The business plan for JC Soccer was developed to determine the potential for an indoor soccer complex within a fast growing area of North Carolina. With the growing...
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