Individualism Versus Collectivism

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Individualism is "the opposite of collectivism; together they form on of the dimensions of national cultures. Individualism stands for a society in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family only." *10

Collectivism "stands for a society in which people from birth onwards are integrated into strong cohesive ingroups, which throughout people's lifetime continue to protect them in exchange for unquestioning loyalty." *11

Individualistic cultures like USA (highest score = 1st rank) and France (10th rank) are more self-centred and emphasize mostly on their individual goals. People from individualistic cultures tend to think only of themselves as individuals and as "I" distinctive from other people.They make just a little different between ingroup and outgroup communication (USA). They prefer clarity in their conversations to communicate more effectively and come in general directly to the point like the Finns (17th rank) and Americans are doing. An exception here are Germans (15th rank) who indeed are an individualistic culture but their communication style is different. First details will be named and discussed and after that they will come to the point. Americans and Finns might feel annoyed because they say first what it is about and explain afterwards.

People in individualistic cultures emphasize their success/achievements in job or private wealth and aiming up to reach more and/or a better job position. Especially in the USA the fight about jobs and trying to climb up in the hierarchy ladder is something very common there. It just counts to get there less caring who will left behind one. In business they try to improve their connections and to gain more value out of them, not for establishing a good relationship but just to be involved in a calculative way. Employees are expected to defend their interests and to promote themselves when ever...
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