Individualism in Russia & Us

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America and Russia Similarities
Both countries are multi-ethnic, continental, great powers, expansionist, tamed a wilderness, and settled by a variety of diverse groups. The people appreciate casual, direct, and an often blunt way of speaking, and both show heartfelt hospitality to visitors from abroad. The survey asked foreigners to name the top 10 things they associated with Russia. The top four were communism, the KGB, snow, and the mafia. The sole positive association Russian art and culture came in dead last. Moreover it was also named -Cold, dark, drowning in vodka, and ruled by the KGB. That’s how the West sees Russia. When most people think about the “American culture,” images of Coca-Cola, hot dogs, baseball games, big cars and suburban mansions come to mind. Underneath the layers of TV advertising and hyper-consumerism, there is a cultural DNA that makes America what it is. Here is a brief look at several cultural “genes” that influence the way Americans and Russians think and act.

Individualism and collectivism are terms used to describe cultural differences in social behavior. What is Individualism?
Individualism is a social pattern consisting of loosely linked individuals. People living in individualistic cultures view themselves as independent to the larger society. An individualist is primarily motivated as follows:

* by their own preferences
* by their own needs and rights
* will give priority to their own personal goals over the goals of others * will rationalize the advantages and disadvantages of associating with others

Individualistic Cultures
Individualistic cultures include most western countries such as: * United States
* United Kingdom
* Australia
* France
* and Germany

Individualism is a way of life by which a person places his or her own desires, needs, and comforts above the needs of a broader community. This does not mean that Americans have no concern for other people, but it does mean...
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