Individual Writing Assignment

As requested, I have assessed the merits of the option presented at the meeting, and I have come up with the best recommendation to deal with the current issues. Despite the intriguing idea presented at the meeting, I feel it is not the best solution available for our current situation. In order to bring in more revenue for our amusement parks, I have concluded that we need to increase our ticket price on holidays and increase the varieties of the types of tickets that we offer.
When analyzing our best solution, certain criteria needed to be met in order to establish a valid decision, including:
a) Increase visits per customer
b) Increase average spending per visit
c) Attract new customers

A) Different Tickets Ensure More Visits per Customer
When we start to offer different types of tickets such as seasonal pass and yearly pass, average visits per customer would naturally increase due to the fact that we are offering these tickets. As a result, the sale of those tickets will generate enormous profit for us because of the average price of those tickets. Moreover, customers will happily and gladly purchase those tickets because seasonal and yearly passes are always a good deal. The guest card idea presented at the meeting does not address this decision criterion and this criterion is crucial for generating more revenue for amusement parks. Thus, by increasing the types of tickets we offer, we can generate significantly more revenue for Exquisite Entertainment.

B) Higher Ticket Price Increase Customer Spending
With the increase in ticket price on holidays and the increase in the types of tickets that we offer, customers’ average spending per visit will increase substantially mainly due to the ticket price. People go to amusement parks mostly on weekends and holidays. As a result, on those occasions the demand is extremely high. And according to the law of supply and demand, when demand is high, price should increase as well. Therefore, it is a suitable