July 23, 2012
Individual Organizational Structure Paper
Facebook is a social-networking site that has a strong organization structure that is appropriate for their particular product; social media. Facebook seems like a simple site that does not require a structure to operate. Twitter works in the same way but is only set up for chatting through posts, or as it is called tweets. Tweets are text-based quotes of up to 140 characters and are posted on the user’s profile page (Shetty, 2010). Users can also send pictures and videos through Twitpics and other sources (O'leary, 2011). Millions of people use Facebook and organizations use them to advertise and to promote their services. Facebook is set up where users have friends who can see each other user’s posts. They also can tag pictures, providing information on who is in a particular picture (O'leary, 2011). Facebook launched in 2004, and is now the most popular social-networking site. This strong organization structure has allowed Facebook to grow and continue to be strong in a competitive marketplace where the product is your personal life. Facebook has developed their organizational structure to become one of the most used social-networking sites in the world. This spot was previously held by MySpace. MySpace was used by individuals to chat with each other, create music playlists, and to post pictures and other personal information. Businesses never adapted to MySpace like they have with Facebook. Companies have found that it is more worthwhile to advertise with Facebook. Facebook realized that to stay in business and be profitable it would need high traffic on the site and many top advertisers. Once businesses could take advantage of this new web tool, they learned quickly how helpful it was to them. Users can befriend or follow organizations that they are interested in. The organizations can use this platform to promote a product,...