INDIVIDUAL AND BANK CHARACTERISTICS THAT IMPACT AN INDIVIDUAL’S DEMAND FOR SERVICES
by
Aleksyeyenko Alina
A thesis submitted in partial fulfillment of the requirements for the degree of
MA in Economics
Kyiv School of Economics
2010
Thesis Supervisor: Professor Vakhitova Hanna
Approved by
Head of the KSE Defense Committee, Professor Coupe Tom
Date ___________________________________
Kyiv School of Economics
Abstract
INDIVIDUAL AND BANK CHARACTERISTICS THAT IMPACT AN INDIVIDUAL’S DEMAND FOR SERVICES
by Aleksyeyenko Alina
Thesis Supervisor: Professor Vakhitova Hanna
Investigation of factors that may impact a customers’ choice of bank shows that such factors vary from service to service. Besides, factors that influence a choice of a bank can be insignificant for a choice of a bank service and vice versa. This study utilizes data from GfK Survey that combines customers’ preferences concerning bank services in 2005 and 2006. Overall, results indicate that choice of a service depends mostly on such socio-demographic variables as age, income level and place of living. Bank characteristics affecting the choice of services vary for different services. Thus, banks aiming to promote certain service should pursue more precise targeting of particular groups.
Table of Contents
Chapter 1. Introduction 1
Chapter 2. Literature review 4
Chapter 3. Model and methodology 8
Chapter 4. Data 10
Chapter 5. Empirical results 16
Chapter 6. Conclusion 21
Works cited 23
Appendix A. Geography of questionnaire 25
Appendix B. Descriptive statistics for bank characteristics 26
Appendix C. Empirical results 27
List of tables
Number Page
TABLE 1. Share of people who use current services 11
TABLE 2. Share of respondents who use bank services and are served by a
bank 11
TABLE 3. Descriptive statistics for bank characteristics 12
TABLE 4. Descriptive statistics for region variable 13
TABLE 5.... [continues]
by
Aleksyeyenko Alina
A thesis submitted in partial fulfillment of the requirements for the degree of
MA in Economics
Kyiv School of Economics
2010
Thesis Supervisor: Professor Vakhitova Hanna
Approved by
Head of the KSE Defense Committee, Professor Coupe Tom
Date ___________________________________
Kyiv School of Economics
Abstract
INDIVIDUAL AND BANK CHARACTERISTICS THAT IMPACT AN INDIVIDUAL’S DEMAND FOR SERVICES
by Aleksyeyenko Alina
Thesis Supervisor: Professor Vakhitova Hanna
Investigation of factors that may impact a customers’ choice of bank shows that such factors vary from service to service. Besides, factors that influence a choice of a bank can be insignificant for a choice of a bank service and vice versa. This study utilizes data from GfK Survey that combines customers’ preferences concerning bank services in 2005 and 2006. Overall, results indicate that choice of a service depends mostly on such socio-demographic variables as age, income level and place of living. Bank characteristics affecting the choice of services vary for different services. Thus, banks aiming to promote certain service should pursue more precise targeting of particular groups.
Table of Contents
Chapter 1. Introduction 1
Chapter 2. Literature review 4
Chapter 3. Model and methodology 8
Chapter 4. Data 10
Chapter 5. Empirical results 16
Chapter 6. Conclusion 21
Works cited 23
Appendix A. Geography of questionnaire 25
Appendix B. Descriptive statistics for bank characteristics 26
Appendix C. Empirical results 27
List of tables
Number Page
TABLE 1. Share of people who use current services 11
TABLE 2. Share of respondents who use bank services and are served by a
bank 11
TABLE 3. Descriptive statistics for bank characteristics 12
TABLE 4. Descriptive statistics for region variable 13
TABLE 5.... [continues]
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"Individual and Bank Characteristics That Impact an Individual's Demand for Services" StudyMode.com. 07 2010. 07 2010 <http://www.studymode.com/essays/Individual-And-Bank-Characteristics-That-Impact-354583.html>.
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"Individual and Bank Characteristics That Impact an Individual's Demand for Services." StudyMode.com. 07, 2010. Accessed 07, 2010. http://www.studymode.com/essays/Individual-And-Bank-Characteristics-That-Impact-354583.html.
