College of Tourism, Hospitality and Transportation Management M.H. del Pilar Campus, Sta. Mesa, Manila
Cinco, James Philip A.
Dumrique, Jeramie Jean T.
Inductivo, Patrice Ann C.
Jazareno, Azineth G.
Rivera, Christine Regie A.
Santia, Patricia Nicole A.
The researchers would like to express their gratitude to all those who gave them the possibility to complete this feasibility study. Foremost, they would like to thank their subject professor, Professor Julie Jane Lara, for guiding them throughout the completion of this study.
Besides our professor, the researchers would like to thank Mr. Mar Bacani, Antipolo Tourism Officer, for his help to contact the Tourism Office of Tanay, Rizal.
Our sincere thanks to Mr. Jeffrey Pino, Tourism Officer of Tanay, for giving them the permission to conduct an ocular visit at Daranak Falls, and to Tourism Staff, Mr. Medel Mendez for the hospitality and for all the help he gave during our visit at Daranak.
Last but not the least, the researchers would like to thank God for keeping them safe during their research, and to their families, for giving them encouragement and love throughout their lives.
TABLE OF CONTENTS
* Executive Summary
* Brief Background/History
II. Area Overview
III. Environmental Analysis
IV. Market Analysis
V. Transportation and Infrastructure
* Access to the Area
* Transportation to the Tourist Site/Sites
VI. Tourist Attractions
VII. Tourist Facilities and Services
VIII. Tourism Policy and Organization
* Development Goals, Objectives, Strategies
* Proposed Tourism Policy
* Recommend Short/Medium/Long Term Plan
* Marketing Program
X. Investment Requirement
* Source/s of Funds
Daranak Falls located in Barangay Sampaloc, Tanay, Rizal. A popular summer getaway for locals, neighboring towns and tourists alike. Considered to be one of the most beautiful natural formations in the country, protected by government laws and maintained by Tanay’s local government. A favorite location shooting area of most local and international movies and advertising outfits in the country, Daranak Falls nestles quietly at the foot of the Tanay mountains, preserved with the natural vegetation, complemented with beautiful waterfalls, ponds, and rivers cascading through elaborate tropical trees and plants. This 14-meter high falls is truly a refreshing site. This study will highlight the facilities and amenities of the resort as an ecotourism destination. The target market includes the families, organizations, groups, local people and foreigners who want to get away from the stress of the city and refresh and be one with the nature. It is a low-priced resort that offers more value for money spent and is committed to a healthy environment with its 100% no plastics and no liquors policies. Allowing you to compare its rate with those of other resorts near the area and to check what it offers for the lowest price, which is basically the use of the facilities and amenities. Our long term plan is to build a pasalubong center to match up with the changes in the industry and also to transform the destination from a typical resort to a adventure resort for the guests. The tourism office of Tanay, including officer, Jeffrey Pino, whom has an experience in the industry. He will have a hands-on role in the management of the resort. BRIEF BACKGROUND/HISTORY
* Tanay History
Long before the coming of Spaniards, Tanay was already settled by early Indonesian and Malay. Not long after the conquest and subjugation of Manila and the surrounding lake areas by Salcedo in 1571, Franciscan missionaries arrived to...