Indigenous African Art Forms as Sources of Ideas for Graphic Design

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African art throughout the history of art has influenced artists working in various styles and media. It is documented that African art forms inspired the works of modern masters such as Pablo Picasso, Henri Matisse, and Georges Braque. However, these artists came into contact with just few of these art forms and made a big issue out of it; the birth of art movements such as cubism and expressionism. These pioneers and other important figures looked to Africa for solutions to formal and aesthetic problems. But how come artists from the original home of such inspirational art forms are not using them to their advantage? Maybe we have been brain washed or less informed. The influence of indigenous African art in the works of Ghanaian graphic designer can hardly be notice if not to say it is absent. Is it that the Ghanaian graphic designer sees Graphic design as such a “foreign” thing that the idea of personalizing it had never crossed his mind? The study intends to experiment new ways in which the graphic design student can generate ideas that will enable him to make visual statements that is inspired by traditional art forms. The researcher intends to use the second year graphic design class of the Department of Communication Design, K.N.U.S.T. as case study. The researcher looks forward to the day whereby on the shelves of supermarket, the container for a soft drink will be in the form of a pot. Imagine the potency of designs that draws inspiration from African Art forms. The awareness is supposed to be created now.

Research Questions

What can be some of the new learning strategies for idea development? •How can Ghanaian graphic designers create identity for their works? •To what extent can ideas be developed from traditional art forms?

Objectives of the Research
To introduce students to various traditional art forms.
To examine the extent to...
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