Indianapolis Super Bowl Analysis

Only available on StudyMode
  • Download(s) : 72
  • Published : October 31, 2012
Open Document
Text Preview
|
Indianapolis Super Bowl Analysis|
|
4/28/2012|

Sports Facilities, Events and Convention Centers

Table of Contents
Contacts……………………………………………………………………………………………2 Table of Contents………………………………………………………………………………….3 Introduction………………………………………………………………………………………..4 Indianapolis and the Super Bowl Bid……………………………………………………………..4 Missions and Visions……………………………………………………………………………...5 Organizational Structure…………………………………………………………………………..6 Marketing Responsibilities and the Ambush Marketing Clean Zone……………………………..6 Financial Characteristics…………………………………………………………………………..8 SWOT Analysis………………………………………………………………………………….10 Lucas Oil Stadium and the Super Bowl………………………………………………………….14 Community Relations……………………………………………………………………………15 Security…………………………………………………………………………………………..16 General Operations………………………………………………………………………………17 Conclusion……………………………………………………………………………………….18 References………………………………………………………………………………………..20

Introduction
What has been deemed by many as the greatest Super Bowl to date, Super Bowl XLVI was held on February 5, 2012, hosted for the only the fifth time in what the NFL determines as a cold-weather city - Indianapolis. Not only did it break attendance records for the Super Bowl Village and NFL Experience (some of the many product extensions available to fans) with 1.1 million and 265,000 visitors respectively, but the Indianapolis Host Committee also set many precedents for future host cities to follow. Interested in understanding more, it was our objective to analyze and identify the various parties and components involved in the production of such a hallmark event. Specifically, we analyzed the NFL-owned event as a joint production by NFL Events and the Indianapolis Super Bowl Host Committee. We also investigated several critical components of the event including the facility, security, hospitality, city infrastructure, and community involvement. The aforementioned content is addressed in the following sections: 1) Indianapolis and the Super Bowl Bid, 2) Missions and Visions, 3) Organizational Structures, 4) Marketing Responsibilities and the Ambush Marketing Clean Zone, 5) Financial Characteristics, 6) SWOT Analysis, 7) Lucas Oil Stadium, 8) Community Relations, 9) Security, and 10) General Operations. Indianapolis and the Super Bowl Bid

The city of Indianapolis was an ideal location for a Super Bowl in many respects, but also a risky destination in others. The NFL’s primary draw to the city was the fact that all aspects of the event would be centralized within the downtown core. A centralized stadium (Lucas Oil Stadium) and convention center in addition to several hotels and an effective infrastructure demonstrated key centralization aspects that could not be matched by many other host cities such as Dallas or Miami. Unfortunately, there was still one major concern on behalf of the NFL which was the fact that Indianapolis is a cold-weather city that could face inclement weather resulting in potentially significant expenses for snow and ice removal, uncomfortable temperatures for fans, transportation difficulties, and an overall un-enjoyable experience for all attendees. For these reasons, Indianapolis was a contender to host Super Bowl XLVI but still a major concern in the eyes of the NFL. Recognizing these concerns, the city of Indianapolis took their bid one step further and generated all the required financing for hosting a Super Bowl prior actually receiving approval. It was this never before seen move that impressed the NFL to the extent that it acted as the key reason Indianapolis secured approval to host Super Bowl XLVI in February of 2012. Missions and Visions

This year was particularly important for the NFL to make a good impression on the fans with the Super Bowl due to what happened the previous year in North Texas with the ticketing/seating fiasco. Surprisingly, the NFL has not employed a specific mission statement for the Super Bowl and has not established a...
tracking img