Indian Retail Market: Bharti Enterprises and Wal-Mart

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A Report on

Submitted to : Submitted By : Prof. VIVEK BAJPAI monu Prof. MAYANK DHAUNDIYAL FT-12-121

It is great pleasure to express our sense of gratitude to Prof. Mayank Dhaundiyal and Prof. Vivek Vajpai, IILM-GSM, without whose valuable guidance generous help and constant enthusiastic inspiration this report “analysis of Wal-Mart and Bharti: Transforming Retail in India” would have never been a success. The case helps us to know the change in market in global world; how the new technologies and services make the difference in this sector for positioning the company and segmenting the customer. However as we started working on the case we found that India is growing rapidly in Retail Sector. We thank Sir for giving us all the valuable inputs all along and guiding us to once again explore some part of IT sector and process of analyzing the case.

Bharti Enterprises Ltd.(Bharti) Bharti Enterprises is an Indian business conglomerate headquartered in New Delhi, India. It was founded in 1975 by Sunil Bharti Mittal and it operates in 20 countries across Asia and Africa. Bharti Enterprises owns various businesses spanning across telecommunications, retail, financial services and manufacturing. Bharti is present in various sectors with the largest revenue contribution coming from telecom industry. Deliver products like Telecommunications, Retail, Insurance, Digital TV, Real estate. Revenue is $714.5 billion(2012) and profit $42.59 billion(2012) employing more than 30,000 people.

Indian Retail Market India has become epicenter of economic activities in today’s global world. India’s retail market is the most promising sector in the world and it caught attention of players across globe. Indian retail market is very fast growing industry with changes in shopping format and consumer buying behavior. India’s retail market s valued around $5900 billion dollars and is expect to become $637 billion by the year 2015. Contributing 14% to India’s national gross product and providing jobs for 7% of its workforce. While India presents a large market opportunity given the number and increasing purchasing power of buyer, there are important trials as well given that 90% of trade is conducted through independent local shop. Indian retail market is highly convoluted in terms of a geographic spread and consumer preferences which varies by each region requiring strong need for localization across the length and breadth of India. The high growth rate of retail market in India followed by immense opportunity in retail market, many global players are attracted and trying hard to capture the market. In order to capture the market Wal-Mart and Bharti entered in 50:50 ventures with Bharti for cash- and –carry retail enterprises. Wal-Mart and Bharti need to undertake huge challenges to be successful. It ranges from huge culture diversity, lack of infrastructure, political resistances, social resistance, and lack of use of technology in supply chain management. The analysis that follows in the document and identities various challenges faced by the joint ventures along with some questions asked in the assignment. MAJOR PLAYER IN THE INDUSTRY

* Reliance
* Bharti Group
* Pantaloon
* Lifestyle
* Aditya Birla Group
* Tesco
* Carrefour


The lack of an efficient supply chain and third party logistics services put serious pressure on most Indian retailers to deliver the quality and service necessary to meet consumer demand, even as the future of India's retail industry continued to look bright. Adding to these problems was a lack of skilled employees , inadequate quality control...
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