Indian Retail Industry

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EXECUTIVE SUMMARY
Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use (Kotler, 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer, wholesaler, or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person, through mail, telephone) or where (from a store, by the street or in the user’s home). In the past, retailers secured customers loyalty by offering convenient locations, special or unique variety of goods, greater or better services than competitors. Retailers struggled in developed countries because of their saturated market and forcing them to invest in developing countries like India, China etc. And India has been ranked fifth most favourable market for foreign retailers, according to AT Kearney’s GRDI (2012). An Industrial Analysis on Retail Industry mainly concentrating on Food & Grocery is done in the project using Qualitative methods which includes PEST analysis, tracking mergers & acquisitions etc. and Quantitative methods which include comparison among the companies and comparison with the US markets. Certain limitation was faced while searching for data but it's made sure it is from a reliable and trusted source.

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Chapter 1

INTRODUCTION

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1.1. Overview
Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use. Present day consumers shop for goods and services at store retailers, non store retailers etc, but the best known retailer is the departmental store. Generally a retailer tend to buy goods or services in large quantities from manufacturers or importers which may include a middleman (wholesaler) or may directly purchase from them and then sell those to the end – user consumer as small quantities or in individual items. Retailers can be considered as the end of the supply chain, because they are final means from which the consumer receives their desired goods or services. Moreover in the marketer’s point of view retailing plays a major role in the overall distribution strategy, which means that to attain an efficient supply chain management retailer is the main source to assess the actual demand in the market. Some world leading retailers are (as per Revenue):1 1. Wal-Mart (US) 2. Carrefour (France) 3. Metro (Germany) 4. TESCO (UK) 5. Lidl Stiftury (Germany)

The world market is found is undergoing continuous transformation. And especially when retail market is consider, lots of innovation and cut throat competition is observed. If we consider in India the retail sector constitutes to 22% of GDP and provides 8% of employment.2 Indian retail sector worth is found to be US$ 350 billion and is growing at a rate of 15-20%3, it is estimated that the value of the retail sector may increase up to US$ 450 by 2015. This high growth rate has attracted many of the foreign investors to invest in India especially in Grocery and Apparel as a part of FDI in multi brand retail.4 Top retailers in India are; 1. Reliance Fresh 2. Food Bazaar 1 2

www.moneycontrol.com www.ibef.org 3 Pricewaterhousecooper research 4 Deloitte research

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3. Spencers Mart 4. More 5. Nilgiri's The organized retail sector is found to be only 5%, which shows a huge potential in retail sector and estimated to increase to 9% by 2015. Figure : 1.1

Organized retail has huge scope of expansion
Unorganized retail penetration Organized retail penetration

5%

9%

20%

95%

91%

80%

2011-12

2015-16

2020-21

Source: Indian retail market sep 2011, Delioitte Aranca research

1.2. Global Scenario
In the last part of 20th century, the world saw the emergence of the retail industry, majorly the supermarket found to dominant grocery retail form. And with the latest advancement in the...
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