Indian Retail

MANAGE, HYDERABAD

Introduction
 Started in 1892, Kolkata  Net sales – 31,122 Million Rs.  Manufacturing units: Kolkata, Uttaranchal, Delhi,

Chennai
 Contract Manufacturing Units: 40  Strategy to setup new contract manufacturing units atleast

at 35 locations in the country

Products
 Nutri Choice 5 Grain Biscuit  Good Day

 Treat Fruit Rollz
 Marie Gold  Milk Bikis

 Tiger
 50-50 Maska Chaska

 Daily Fresh Bread, Cakes, Rusks
 Shubh Kamnayein

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER
Category Glucose Marie Salty snacks Britannia Tiger Marie Gold 50-50 Parle Leader Parle-G Marie Gold Krack Jack Parle -G Marie lite Krack Jack

Choco chips
Milk Bourbon Nice Multi grain Cream Cookie

Good day
Milk bikis Bourbon Nice Nutri choice Cream Treat Good day

Hide n seek
Maha sakhti Hide n Seek Nice ----Kreme 20-20

Good day
Milk bikis Bourbon Britannia Nice Nutri choice Cream treats Good day

To innovatively market to the Secondary trade Channel
 Britannia India’s No. 1 Biscuit Brand: Rated as Super Brand for 2 consecutive years  Tamil Nadu has over 22% contribution in Britannia’s Volume in India  Only Kind of Program in Foods Industry

 Nearly 6 months of Management at Evolve
 Over 1500 Secondary Trade Partners from Tamil Nadu  360 Degrees approach once again  Encompasses
 Purchase Reporting & Tracking
 Planning to Dictate Product mix Models  Tele based Channel Support-Inbound and Outbound from Chennai Office  Introduction & Implementation of New Trade Offers to boost Sales in sagging

periods  Managing Personal Relationship Portfolio  Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 0.5 million Annually

Biscuit

Flows in Supply Chain

Material

Manufact urer

Distribut or

Funds

Retailer

Custome r

Info

CMU (Central Manufacturing Unit)
Depot

Distributor

Retailer Customer

Distribution Strategy
Parle Factory

Distributor (Institutional)... [continues]

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