I would like to express my gratitude to all those who gave me the possibility to complete this thesis. I would like to thank my college authorities and I am particularly appreciative to Prof. Devendra Jaiswal who gave his time to assist with my requests for information, as well as for his guidance and valuable assistance from the offset of this project. His insights and remarks were of great value.
I have furthermore to thank Mr. Ashish Dixit , Senior Executive “GLAXO pharma” who gave and confirmed this permission and encouraged me to go ahead with my thesis. I am bound to thank other staff members for their stimulating support.
I am deeply indebted to my Faculty Guide Dr. Nidhi Mathur whose help, stimulating suggestions and encouragement helped me in all the times writing and completion of this thesis.
I want to thank all other trainees for all their help, support and valuable hints.
Especially, I would like to give my special thanks to my parents, their love and blessing enabled me to complete this work.
Table of Content
Topic Page No.
5. Executive summery7
o Industry overview8-11
7. About Topic12-15
8. Research Methodology16-20
9. Analysis & Interpretation21-45
11. Conclusion & Recommendation47-49
Final Research Project is a part of management studies which is very important for each and every management student. The purpose of the Project is to enhance the knowledge and skills of the student and generate scope for the implementation of his/her acquired skills and knowledge during his/her PGDM. It also helps to acclimatize the student with the organization and the industry in which this organization exists. The objective of the summer training is to see how an organization works and gain knowledge of the happenings in the business world. Management trainees are trained to manage the matters of the organization in a planed and systematic manner.
This training has helped us a lot in sharpening our knowledge and has also made us aware about the happenings of the business world. This learning experience has increased our competence which would help us in the management of corporate sector.
The main objective of this study was to analyze the perception of doctors towards low price and high price medicines and the retailers perception towards generic medicines in the market
This project has been a great learning experience for me. At the same time it gave me enough scope to implement my analytical ability.
The first part of the project gives the overview of Pharma industry in India
The Indian Pharmaceutical Industry today is in the front rank of India’s science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology
Then we talk about the competitive advantage of Indian Environment and The pharmaceutical[pic]
advances for considerable improvement in life expectancy and health all over the world are the result of a steadily increasing investment in research. All the topics have been covered in a very systematic way. The language has been kept simple so that even a layman could understand.
The Second part consists of research and their analysis, collected through a survey done on 200 people in which 100 are doctors and 100 are retailers. The study was carried out at two different places one is at Aligarh and another at Kanpur. The data...