Indian Healthcare Industry Analysis and Recommendations for Development

Marketing Management-I
Project
The Health Care Industry of INDIA

Authors:- Neha Sikarwar, Souvik Roy, Boby Sebastian, Rahul Bedi, Vipul Bajaj

METHODOLGOY

Objective and scope of the project
The objective of the project was to study the aspects of the Health care sector in India with respect to the Marketing segmentation, Issues at hand and opportunities of growth.
Over the course of the project we worked together to document and record as much of our expertise as possible related to the study of Healthcare Industry of India.
Health care being a vast area of study can be further divided into different sub modules. Thus the planned work was broken down into discrete areas, and then distributed amongst the contributing partners based upon their own specific interests and resourcing.
Working Process:
The Study was based upon the analysis of the primary research which involved conducting a survey on a sample of 50 people across different geographical locations within the country.
Apart from the primary data, the study was also based on the secondary data available from the authentic sources and researches conducted by other organizations.

Table of Contents
CHAPTER 1: ABOUT THE HEALTH CARE INDUSTRY OF INDIA 6
Brief Overview 6
Healthcare – Market Size 6
Indian Healthcare: The Growth Story 6
Factors for the “Healthcare Boom” in India 7
Strong Indian Economy 7
Better Profitability 8
Earlier Break Even 8
Increasing Demand from Within the Country 9
Top Healthcare Companies and Hospital Chains in India 10
CHAPTER 2: IMPORTANT EMERGING AND RE-EMERGING DISEASES 11
Pneumonia 12
HIV/AIDS 12
Diarrhea 13
Tuberculosis (TB) 13
Malaria 13
Measles 14
Influenza 14
SARS 15
CHAPTER 3: HEALTH INFRASTRUCURE IN INDIA 17
Financial resources for health 18
Sources of financing 18
Physical infrastructure for health 19
Essential drugs and other supplies 19
Rational use of medicines 20
International partnership for... [continues]

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