Indian Healthcare Industry Analysis and Recommendations for Development

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Marketing Management-I
Project
The Health Care Industry of INDIA

Authors:- Neha Sikarwar, Souvik Roy, Boby Sebastian, Rahul Bedi, Vipul Bajaj

METHODOLGOY

Objective and scope of the project
The objective of the project was to study the aspects of the Health care sector in India with respect to the Marketing segmentation, Issues at hand and opportunities of growth. Over the course of the project we worked together to document and record as much of our expertise as possible related to the study of Healthcare Industry of India. Health care being a vast area of study can be further divided into different sub modules. Thus the planned work was broken down into discrete areas, and then distributed amongst the contributing partners based upon their own specific interests and resourcing. Working Process:

The Study was based upon the analysis of the primary research which involved conducting a survey on a sample of 50 people across different geographical locations within the country. Apart from the primary data, the study was also based on the secondary data available from the authentic sources and researches conducted by other organizations.

Table of Contents
CHAPTER 1: ABOUT THE HEALTH CARE INDUSTRY OF INDIA6
Brief Overview6
Healthcare – Market Size6
Indian Healthcare: The Growth Story6
Factors for the “Healthcare Boom” in India7
Strong Indian Economy7
Better Profitability8
Earlier Break Even8
Increasing Demand from Within the Country9
Top Healthcare Companies and Hospital Chains in India10
CHAPTER 2: IMPORTANT EMERGING AND RE-EMERGING DISEASES11
Pneumonia12
HIV/AIDS12
Diarrhea13
Tuberculosis (TB)13
Malaria13
Measles14
Influenza14
SARS15
CHAPTER 3: HEALTH INFRASTRUCURE IN INDIA17
Financial resources for health18
Sources of financing18
Physical infrastructure for health19
Essential drugs and other supplies19
Rational use of medicines20
International partnership for health21
Global fund for AIDS tuberculosis and malaria21
THE MARKET OPPORTUNITY22
CHAPTER 4: TELEMEDICINE23
What is Telemedicine?23
Telemedicine Usage Models23
Summary of Benefits of Telemedicine24
CHAPTER 5: HEALTH INSURANCE SECTOR IN INDIA25
Introduction25
Need of Health Insurance cover:26
Major Companies/ Banks which offers Health Insurance Products in India:27
Health Insurance Products and Market Segmentation:27
Recent Developments in Health Insurance Sector:30
Latest Updates Mar 2011:30
Industry Statistics:30
Product Updates:32
Market Updates33
CHAPTER 6: NUTRACEUTICALS MARKET IN INDIA35
Challenges:36
Major Companies in India:36
CHAPTER 7: MEDICAL TOURISM37
Medical Tourism In India38
Competition39
Medical tourism value chain40
Source market42
Source of financial support43
Impact of Ayurveda and Yoga in Indian medical tourism44
Herbal Tourism and Kerala:-45
Initiatives of Ministry of Tourism to promote Medical Tourism46
CHAPTER 8: SURGICAL EQUIPMENTS47
Market Structure47
CHAPTER 9: CLINICAL TRIALS IN INDIA49
CTRI49
Mission of CTRI50
Vision of CTRI50
CHAPTER 10: PHARMACEUTICALS IN INDIA51
Overview51
Patents53
Product development53
Small and medium enterprises54
Challenges54
Research & Development55
Labour Force55
Biotechnology55
Recommendations56
Health Infrastructure and Telemedicine56
Food Supplements:56
Health Insurance:56
APPENDIX57
SURVEY QUESTIONAIRE57
SURVEY ANALYSIS60
REFERENCES67

CHAPTER 1: ABOUT THE HEALTH CARE INDUSTRY OF INDIA
Brief Overview
The Indian healthcare market is one of the prominent contributors to the country’s gross domestic product (GDP) having attracted large number of players- domestic as well as international – during the past few years. Highly qualified doctors and scientists, state-of-the-art technology and low costs have helped India become an attractive global destination...
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