Indian Healthcare Industry Analysis and Recommendations for Development
Marketing Management-I Project
The Health Care Industry of INDIA Authors:- Neha Sikarwar, Souvik Roy, Boby Sebastian, Rahul Bedi, Vipul Bajaj
METHODOLGOY
Objective and scope of the project
The objective of the project was to study the aspects of the Health care sector in India with respect to the Marketing segmentation, Issues at hand and opportunities of growth.
Over the course of the project we worked together to document and record as much of our expertise as possible related to the study of Healthcare Industry of India.
Health care being a vast area of study can be further divided into different sub modules. Thus the planned work was broken down into discrete areas, and then distributed amongst the contributing partners based upon their own specific interests and resourcing.
Working Process:
The Study was based upon the analysis of the primary research which involved conducting a survey on a sample of 50 people across different geographical locations within the country.
Apart from the primary data, the study was also based on the secondary data available from the authentic sources and researches conducted by other organizations.
Table of Contents CHAPTER 1: ABOUT THE HEALTH CARE INDUSTRY OF INDIA 6 Brief Overview 6 Healthcare – Market Size 6 Indian Healthcare: The Growth Story 6 Factors for the “Healthcare Boom” in India 7 Strong Indian Economy 7 Better Profitability 8 Earlier Break Even 8 Increasing Demand from Within the Country 9 Top Healthcare Companies and Hospital Chains in India 10 CHAPTER 2: IMPORTANT EMERGING AND RE-EMERGING DISEASES 11 Pneumonia 12 HIV/AIDS 12 Diarrhea 13 Tuberculosis (TB) 13 Malaria 13 Measles 14 Influenza 14 SARS 15 CHAPTER 3: HEALTH INFRASTRUCURE IN INDIA 17 Financial resources for health 18 Sources of financing 18 Physical infrastructure for health 19 Essential drugs and other supplies 19 Rational use of medicines 20 International partnership for
The Health Care Industry of INDIA Authors:- Neha Sikarwar, Souvik Roy, Boby Sebastian, Rahul Bedi, Vipul Bajaj
METHODOLGOY
Objective and scope of the project
The objective of the project was to study the aspects of the Health care sector in India with respect to the Marketing segmentation, Issues at hand and opportunities of growth.
Over the course of the project we worked together to document and record as much of our expertise as possible related to the study of Healthcare Industry of India.
Health care being a vast area of study can be further divided into different sub modules. Thus the planned work was broken down into discrete areas, and then distributed amongst the contributing partners based upon their own specific interests and resourcing.
Working Process:
The Study was based upon the analysis of the primary research which involved conducting a survey on a sample of 50 people across different geographical locations within the country.
Apart from the primary data, the study was also based on the secondary data available from the authentic sources and researches conducted by other organizations.
Table of Contents CHAPTER 1: ABOUT THE HEALTH CARE INDUSTRY OF INDIA 6 Brief Overview 6 Healthcare – Market Size 6 Indian Healthcare: The Growth Story 6 Factors for the “Healthcare Boom” in India 7 Strong Indian Economy 7 Better Profitability 8 Earlier Break Even 8 Increasing Demand from Within the Country 9 Top Healthcare Companies and Hospital Chains in India 10 CHAPTER 2: IMPORTANT EMERGING AND RE-EMERGING DISEASES 11 Pneumonia 12 HIV/AIDS 12 Diarrhea 13 Tuberculosis (TB) 13 Malaria 13 Measles 14 Influenza 14 SARS 15 CHAPTER 3: HEALTH INFRASTRUCURE IN INDIA 17 Financial resources for health 18 Sources of financing 18 Physical infrastructure for health 19 Essential drugs and other supplies 19 Rational use of medicines 20 International partnership for