indian film industry

Topics: Cinema of India, Bollywood, Parallel Cinema Pages: 68 (22523 words) Published: March 31, 2014

INTRODUCTION

The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors and other film crew personnel. Though the expense involved in making movies almost immediately led film production to concentrate under the auspices of standing production companies, advances in affordable film making equipment, and expansion of opportunities to acquire investment capital from outside the film industry itself, have allowed independent film production to evolve.

India is the largest producer of films in the world. In 2009 India produced a total of 2,961 films on celluloid, that includes a staggering figure of 1,288 feature films.[5] Indian film industry is multi-lingual and the largest in the world in terms of ticket sales and number of films produced and 2nd largest in terms of revenue. The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world, notably in countries with large numbers of expatriate Indians. Largest film industry in India is the Hindi film industry mostly concentrated in Mumbai (Bombay), and is commonly referred to as "Bollywood", an amalgamation of Bombay and Hollywood, which produces around 20% of films in India. The other largest film industries are Telugu cinema, Tamil cinema, Bangla cinema, Kannada cinema, and Malayalam cinema which are located in Hyderabad, Chennai, kolkatta, Bangalore and Kochi are commonly referred to as "Tollywood"(Telugu),"Kollywood", "Tollywood"(Bangla), "Sandalwood" and "Mollywood". The remaining majority portion is spread across northern, western, and southern India (with Gujarati, Punjabi, Marathi, Oriya, Assamese Cinema). However, there are several smaller centers of Indian film industries in regional languages centered in the states where those languages are spoken. Indian films are made filled with musicals, action, romance, comedy, and an increasing number of special effects.

The cinema of India consists of films produced across India, which includes the cinematic cultures of Andhra Pradesh, Assam, Bihar, Gujarat, Haryana, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Maharashtra, Manipur, Odisha, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh and West Bengal. Indian films came to be followed throughout Southern Asia, the Greater Middle East, Southeast Asia, and the former Soviet Union. The cinema as a medium gained popularity in the country as many as 1,000 films in various languages of India were produced annually. Expatriates in countries such as the United Kingdom and the United States garnered international audiences for Indian films of various languages. Dadasaheb Phalke is the Father of Indian cinema. The Dadasaheb Phalke Award, for lifetime contribution to cinema, was instituted in his honour, by the Government of India in 1969, and is the most prestigious and coveted award in Indian cinema. In the 20th century, Indian cinema, along with the Hollywood and Chinese film industries, became a global enterprise. At the end of 2010 it was reported that in terms of annual film output, India ranks first, followed by Nollywood, Hollywood and China. Indian film industry reached overall revenues of $1.86 billion (Rs 93 billion) in 2011. This is projected to rise to $3 billion (Rs 150 billion) in 2016. Enhanced technology paved the way for upgrading from established cinematic norms of delivering product, altering the manner in which content reached the target audience. Visual effects based, super hero and science fiction films like Krrish, Enthiran, Ra.One, Eega,Magadheera and Krrish 3 emerged as blockbusters. Indian cinema found markets in over 90 countries where films from India are...
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