Indian events & activation industry to touch Rs. 4,375 crore
The Event and Entertainment Management Association (EEMA) launched the first ever white paper written in India on the events and activation Industry at EEMAGINE 2012. The White paper was launched by Minister of Information and Broadcasting, Ambika Soni and Farokh Balsara, Media & Entertainment Leader – Europe, Middle East, India and Africa (EMEIA), along with research agency Ernst & Young. According to the report the organised portion of the Indian events and activation industry is estimated at around Rs. 2,800 crore in 2011-12. The industry has grown at over 20 percent during the last two years and is expected to grow to Rs. 4,375 crore by 2013-14. The report was produced by EEMA and Ernst & Young. The report identifies the unorganised events and activation sector as well, which could be as large as or even larger than the organised portion of the industry.
Brian Tellis,President, EEMA India
More than 150 event management companies from all across the country along with speakers like Ekta Kapoor, Indian TV and Film Producer and Joint Managing Director and Creative Director of Balaji Telefilms; Ranjivjit Singh, CMO, PPS, HP India; Amit Tiwari, Director, Country Head Media, Phillips India, among others, participated in the event. Subjects like ‘The changes in the industry so far and the essential changes to be done in future’; ‘Creating harmony together’; ‘Mantras to success’; ‘Looking at the key areas for change’, ‘Awakening the internal motivation to make the change happen’ were discussed. Commenting on the growth of the industry, Brian Tellis, President – EEMA India, said, “The business has shown an unswerving growth pattern, with 20 per cent increase during the last two years. And I look forward to a more strengthened position with the help from regulatory bodies.” Sharing his views on the subject, Ashish Pherwani, Partner & Segment Champion – events, Ernst & Young...
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