This is to certify that of BBA has accomplished the project report title’ THE ROLE OF INDIAN AIRLINES IN TOURISM’ under my guidance and provision.
She has submitted this project in the partial fulfillment of requirement as per the GURU GOBIND SINGH INDTRAPRASTHA UNIVERSITY.
I further certify that this is an original work. All sources of information and help have been duly mentioned and acknowledged.
This project has been possible through the direct and indirect cooperation of various people who bear the imprints of their efforts for my work. I take this opportunity to acknowledge the invaluable assistance of the people who helped me in the completion of this project report.
I humbly convey my sincerest gratitude to my internal guide Ms. Monika Tushir for her guidance, suggestions and unintended support, without which the project would not have been possible. I would also like to thank the faculty members who provided me all the necessary information in the completion of the project report.
Last but not the least; I would like to place a word of thanks for all those who directly or indirectly helped me in the successful completion of the project.
I hereby declare that project work titled “The Role of Indian Airlines in Tourism” is an authentic work carried out by me under the guidance of (project guide) for the partial fulfillment of degree of BBA (TTM). And this has not been submitted anywhere else for the award of any other degree or diploma.
TABLE OF CONTENTS
Chapter No. Topic Page no.
1. INTRODUCTION 1-11 ➢ PREFACE
2. PROFILE 12-19
3. ANALAYSIS OF PASSENGER 20-36 SURVEY
MARKETING STRATERGY OF IA
4. CONCLUSIONS 37-43 RECOMMENDATIONS
This project is all about the “Marketing Initiatives taken by Indian airlines” with rapidly changing technological, social and economic, political-legal, trends towards globalization of business and industry, emerging of various private airlines, effective marketing management has become very challenging job.
In his project I have analyzed the different promotional fares implemented by Indian Airlines and given feedback regarding their effectiveness and weather they should be continued o discontinued in different sectors.
OBJECTIVES OF THE STUDY
a) To know how Indian Airlines can improve its overall performance b) The specific objectives are to...