India and Rampant Piracy

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“PIRACY AND FILM INDUSTRY IN INDIA”
(With special reference to Tollywood)

A presentation submitted in partial fulfillment of the Masters Degree (M.Sc) in Visual communication

By
GUNNA KARTHIK

DEPARTMENT OF VISUAL COMMUNICATION
ANDHRA LOYOLA COLLEGE
Vijayawada
(2010-2011)

CONTENTS

Research Topic
Introduction
Review of Literature
Research Hypothesis
Research Objectives
Research Questions
Research Methodology
Scope of the Study
Tentative chapterisation
Reference and Bibliography

RESEARCH TOPIC:
“PIRACY AND FILM INDUSTRY IN INDIA”
(With special reference to Tollywood)

INTRODUCTION
• Indian film industry - film piracy
The Rs 3,000-crore Hindi film industry loses nearly Rs 1,000 crore annually to piracy.

• Tollywood Making an Important Ingredient in the Bollywood Industry In India, this is the largest revenue generating industry.

• Piracy cost Bollywood
Nearly 1.8 million jobs and contributed $6.2 billion to the Indian economy in 2008.

• The Industry Today
Currently, Tollywood produces around 150 films annually, with approximately three films produced per week. There are also several TV channels dedicated solely for the showing of Telugu movies.

[pic]

Types of Movie Theft
1. CAMCORDER THEFT
2. PEER-TO-PEER (P2P) THEFT
3. STREAMING THEFT
4. OPTICAL DISC THEFT
5. THEATRICAL PRINT THEFT
6. SCREENER THEFT
7. SIGNAL THEFT
8. BROADCAST THEFT
9. ILLEGAL PUBLIC PERFORMANCE

RESEARCH HYPOTHESIS
Release of movie DVDs into market parallels to theatrical release will reduce the extent of piracy in India.

REVIEW OF LITERATURE

Indian producers lose heavy some due to piracy.
''The producers of the three films have suffered a loss of Rs. 10 crore each due to the pirated VCDs of the films making their way into the market the very next day.

Bollywood Piracy: Fighting Technology with Technology.
We are all aware of the rampant piracy affecting Bollywood but the scene of crime seems to have shifted to cyberspace in the recent past.

Tollywood unhappy.
Keshav Reddy, coordinator of the anti-video piracy cell of Tollywood, asked the Tamil Nadu government to crack down on 400 video shops in Burma Bazaar of Chennai which are pirating Telugu movies even before their release as the piracy is causing a loss of Rs 50 crore to the Telugu film industry annually.

➢ Moreover, India is one of the largest users of cyber lockers in the world.

➢ On average, 8.2% of visitors to the top ten cyber lockers worldwide are located in India and the country makes up 11.8% of visitors to the top ten cyber locker link sites.

➢ Hindi films are the most widely available domestic Indian content with most down loaders in Delhi, Bengaluru and Mumbai.

➢ The recent film “Kaminey” is estimated to have been downloaded just over 350,000 times on Bit Torrent with around two‐thirds of those down loaders located in India.

➢ Telugu films are mostly downloaded in Hyderabad and Bengaluru.

➢ Over 88% of down loaders of four Telugu films on Bit Torrent were located in India.

CASE STUDY
Dabangg: Record Breaking Piracy
Within 15 hours of its release in India, over 50 websites were showing the entire movie of Dabangg.

In 24 hours the numbers were over 200. When we did our view and download count at the end of Sunday, 72 hours after the movie had released, we were taken aback by the final tally after crunching the numbers – over 150,000 downloads in high-conservative assessment.

In terms of dollar value at a 10 dollars ticket price, it is 1.5 million dollars (US) in the first 72 hours that has been lost.

In Indian Rupees it comes to approximately – 6.8 Crores, an amount that could easily finance a couple of movies. It becomes the largest value of piracy in the first three days of a Hindi movie’s release, as...
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