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Team C: Cole Kamish, Tara Gerkens,Virginia Froonjian
Bambā: Water Purification System for Mumbai Metro Area
Multinational Business 52:620:369:40

Table of Contents
1. Basic Information………………………………………………………………….3 2. Executive Summary……………………………………………………………….5 3. Mission Statement and Vision…………………………………………………….7 4. Company Overview……………………………………………………………….7 5. Product & Service Plan……………………………………………………………7 6. Management Plan………………………………………………………………….8 7. Financial Plan……………………………………………………………………...9 8. Operating Plan…………………………………………………………………...10 9. Marketing Plan…………………………………………………………………11

Executive Summary
India is located in South Asia and is Asia’s second most populous with over 1.2 billion people. It is a federation with a parliamentary system governed under the Constitution of India and boasts the most populous democracy in the world. The most dominant religion in India today is Hinduism. About 80% of Indians are Hindus. Around 500 BC two other religions developed in India, namely, Buddhism and Jainism. Today only about 0.5% of Indians are Jains and about 0.7% are Buddhist. One comparatively new religion in India is Sikhism and it was established in the 15th century. About 2% of Indians are Sikhs. Along with the religions that developed in India, there are followers of non-Indian religions. The largest non-Indian religion is Islam. They are about 12% of India's population. Christians are more then 2% of India's population. Hindi and English are India’s official language with Hindi being the most common spoken language consisting of 13 dialects. With India having the largest democracy in the world, it has the biggest number of people with franchise rights and the largest number of political parties, which take part in election campaign. In the 1996 national elections, almost 600 million people voted and an average of 26 candidates competed for each of the 543 territorial constituency seats.

Elections are held at different levels. The two major election levels are at national level, after which the national government is established and at state level after which the state government is established. Elections are also held for city, town and village councils. There are different political issues in Indian politics. Some are national level and some regional level. Some communities just demand more economical and social rights for their communities. While others demand more autonomy for their cultures within the Indian states. Some demanded autonomous states within the Indian Union, while the others demanded to be independent from India. Mumbai, formerly known as Bombay, is located on the west coast of India. Mumbai has an population of approximately 15 million people and has the most expensive real estate in all of India. Because of this the city has grown far into the mainland to the north and the east which makes getting power, food, and water into the city a burden. Slum dwellers make up 60% of Mumbai's population, that is approximately 7 million people. The conditions in the slums are terrible. Slum inhabitants constantly have to deal with issues such as, constant migration, lack of water, no sewage or solid waste facilities, lack of public transit, pollution and housing shortages. Infant mortality is as high as it is in rural India where there are no amenities. General Hospitals in the Greater Mumbai region are overcrowded and underresourced. In fact, most people rely on private doctors, many of which do not have any qualifications or official training. The World Bank has funded development of 176 Primary Care Dispensaries, but they are finding that those efforts are not often used and the water supplies to the area are problematic. It seems that the water supply is always too much or too little, and when monsoon season hits some slums are submerged knee deep in water. Because of its humid tropical temperature Mumbai...
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