INAASH: Synopsis
Douglas College
INAASH: BRIDGING THE CHASM BETWEEN NON-PROFIT OBJECTIVES AND LONG-TERM FINANCIAL PROFITABILITY
Case Study Analysis and Discussion
Prepared by:
Ma. Angela Gumangan
300220783
Prepared for:
Laura Byrne
BUSN 2275-002
November 19, 2014
CASE SYNOPSIS
Inaash (a Lebanese non-profit organization that supports the Palestinian refugees) has created jobs for thousands women in camps through the production of Palestinian embroidery products. Although the organization had made significant achievements—from supporting refugees to offering medical help to elderly and sponsoring children’s education—major changes in its environment have resulted to diminishing sales and increased dependence on donations. As a result, Inaash’s team needed to articulate a new strategy, which can help the organization deal with the future challenges, and bridge the chasm between its non-profit objectives and long-term financial profitability (Bastian 1).
PROBLEM IDENTIFICATION
1. What strategy/strategies is/are necessary for Inaash to ensure sustainability for its future development?
2. Will the strategy/strategies be able to bridge the gap between the company’s non-profit objectives and long-term financial profitability?
3. Do/Does the strategy/strategies match the company’s vision and goals?
FINDINGS
1. Inaash products are well known for high quality and sophisticated designs—they are inspired by the village life and are blended together to create various floral and geometric motifs. They also share certain messages and stories (Bastian 4).
2. Inaash produces unique embroidery products by mixing two different fabrics—the traditional najaf and the new silk (Bastian 4).
3. Quality control in the headquarters was very strict (Bastian 5). Planning, implementation, and control followed a specific process—Inventory control was done frequently.
4. Large orders ranged from US$1000 to US$6000, where the key customers chose to order products from Inaash’s portfolio. Around 4-6
INAASH: BRIDGING THE CHASM BETWEEN NON-PROFIT OBJECTIVES AND LONG-TERM FINANCIAL PROFITABILITY
Case Study Analysis and Discussion
Prepared by:
Ma. Angela Gumangan
300220783
Prepared for:
Laura Byrne
BUSN 2275-002
November 19, 2014
CASE SYNOPSIS
Inaash (a Lebanese non-profit organization that supports the Palestinian refugees) has created jobs for thousands women in camps through the production of Palestinian embroidery products. Although the organization had made significant achievements—from supporting refugees to offering medical help to elderly and sponsoring children’s education—major changes in its environment have resulted to diminishing sales and increased dependence on donations. As a result, Inaash’s team needed to articulate a new strategy, which can help the organization deal with the future challenges, and bridge the chasm between its non-profit objectives and long-term financial profitability (Bastian 1).
PROBLEM IDENTIFICATION
1. What strategy/strategies is/are necessary for Inaash to ensure sustainability for its future development?
2. Will the strategy/strategies be able to bridge the gap between the company’s non-profit objectives and long-term financial profitability?
3. Do/Does the strategy/strategies match the company’s vision and goals?
FINDINGS
1. Inaash products are well known for high quality and sophisticated designs—they are inspired by the village life and are blended together to create various floral and geometric motifs. They also share certain messages and stories (Bastian 4).
2. Inaash produces unique embroidery products by mixing two different fabrics—the traditional najaf and the new silk (Bastian 4).
3. Quality control in the headquarters was very strict (Bastian 5). Planning, implementation, and control followed a specific process—Inventory control was done frequently.
4. Large orders ranged from US$1000 to US$6000, where the key customers chose to order products from Inaash’s portfolio. Around 4-6
Cited: Ashkenas, Ron. “Four Tips for Better Strategic Planning.” Harvard Business Review: Decision Making, 1 Oct. 2013. Web. 17 Nov. 2014. Bastian, Bettina. Inaash: Bridging the Chasm between Non-profit Objectives and Long-term Financial Profitability. Ivey ID: 9B14M004. London, Canada: Ivey Publishing. Starting A Not-for-Profit Organization. Arts BC, 2011. Web. 17 Nov. 2014