It only takes about seven seconds for a stranger to form a first impression of you. Especially in our modern world, the image we project of ourselves is becoming even more crucial since the increasing openness and inter-connectedness of the world makes it much easier for people to do ‘research’ on who you are. An image is paramount to all levels of society from the individual, to the corporate, to the national. Therefore, image does play a pivotal role in our lives in both the public and private domains.
Nowadays, it is rare to find someone who does not have a Facebook profile or a Twitter account. Social networking has become a norm in our world today, with so many people putting up their personal lives on the Internet for anyone to see. What we choose to put on the Internet inevitably forms an image of ourselves that we present to others. This image will be able to make or break you regardless of whether you are in the public spotlight.
Almost every celebrity has publicists that help him or her manage their public persona. It is often with their reputations that celebrities are able to land the most well paid jobs. Such employers view the celebrity’s good reputation as one that will be able to most effectively sell a product or a movie. Additionally, the way in which a celebrity manages his or her image when hit with a crisis affects his or her future employment prospects. For example, when Kate Moss was hit the scandal of her being photographed snorting cocaine, she did not do anything that would help fan the flame of the scandal. Alternatively, she continued working hard and producing the beautiful shots that her employers wanted. The scandal did not kill her career, as many would have expected. Moss’ career received a boost instead where she signed lucrative contract with Calvin Klein that effectively doubled her income. Additionally, an increasing number of companies are making use of... [continues]
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